Nonessential tech products get a budget-friendly makeover
Implications - Allowing those with lower incomes to reap the benefits of what are seen as "unnecessary" tech products, brands are offering consumers attractive cost-conscious alternatives. A stark contrast to an industry that's typically seen as cost-prohibitive, this change is shifting consumers' perception of how far their money can go in the tech market.
Trend Themes
1. Affordable Tech Products - Brands are offering consumers attractive cost-conscious alternatives, allowing those with lower incomes to reap the benefits of 'unnecessary' tech products.
2. Inexpensive Virtual & Mixed Reality - Virtual and Mixed Reality systems are becoming more affordable, allowing more people to engage with these new technologies.
3. Low-cost Wearable Tech - Companies are launching affordable wearable technology products that offer functional designs and technology to track fitness and daily activities.
Industry Implications
1. Consumer Electronics - Consumer electronics industry is releasing budget-friendly tech gadgets that appeal to individuals who want to use the latest technology without breaking the bank.
2. Gaming - Gaming industry is releasing more affordable gaming hardware and software that are accessible to a wider audience.
3. Fitness - Fitness industry is incorporating wearable technology that is more affordable, offering easy tracking of daily health and fitness routines.
5 Featured, 44 Examples:
137,176 Total Clicks
Date Range:
Dec 14 — Dec 16
Trending:
Warm
Consumer Insight Topics:
