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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Affordable Superfluous

Nonessential tech products get a budget-friendly makeover

Implications - Allowing those with lower incomes to reap the benefits of what are seen as "unnecessary" tech products, brands are offering consumers attractive cost-conscious alternatives. A stark contrast to an industry that's typically seen as cost-prohibitive, this change is shifting consumers' perception of how far their money can go in the tech market.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
118,762 Total Clicks
Date Range:
Dec 14 — Dec 16
Trending:
Warm

Featured Examples

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