Brands target Maker culture with healthcare DIYs and devices
Implications - As Maker culture gains more momentum, brands are targeting this demographic with products that are intended to be created or modified. Particularly evident in the healthcare industry, the products adopt the characteristics of the movement including a preference for cost-effectiveness and a more custom overall experience.
Trend Themes
1. Maker Culture - As Maker culture gains more momentum, brands are targeting this demographic with products that are intended to be created or modified.
2. DIY Healthcare - To target the cost-effective and custom experience preferences of the Maker culture, brands are producing DIY healthcare devices and kits.
3. Connected Healthcare - Products that prioritize connectivity and interoperability, such as wearables and connected toothbrushes, are prioritized in the healthcare industry.
Industry Implications
1. Healthcare Industry - Healthcare businesses can utilize these trends to disrupt traditional healthcare practices and create new healthcare solutions.
2. Wearable Technology Industry - The wearable technology industry can utilize these trends to produce customizable wearables that bring in a wider audience.
3. Tech Accessory Industry - Tech accessory businesses can produce kits and tools that offer customers an experience to create their devices or gadgets.
