Category
Lifestyle
Assisted Choices
3.7
Trend score
Trend
What is the Multi-Meat trend?
Multi-Meat: Backlash to the health food movement can be seen with carnivorous pride in meat-based dishes, but as vegetarian dishes become more enticing, meat lovers respond with multi-meat dishes that pile on the protein. This goes beyond a battle between vegetables and meat, and into what it means to be healthy. Fed up with being told to be thin, consumers are aiming for a more strong form of fitness.
Trend themes
Themes within the Multi-Meat trend
Three behaviours holding the trend together01
Meat-Stacking
As protein becomes a priority, carnivorous consumers are experimenting with multi-meat dishes in response to vegetarian options.
02
Unconventional Menu Offerings
As fast food franchises introduce fewer unhealthy menu items, some are appealing to consumers' experimental and adventurous tastes by creating out-of-the-box concoctions.
03
Bun-free Burgers
As consumers seek healthy meal alternatives, many are experimenting with 'bunless' options, including Paleo and low-carb burgers.
Industry implications
What the Multi-Meat trend means for industry
Where the trend changes the playbookFor
Fast Food
Fast food franchises can capitalize on catering to adventurous eaters and experimenting with unconventional menu items.
For
Health & Fitness
In the face of the health food movement, businesses in health and fitness could see opportunities to develop innovative healthy meals without compromising on taste.
For
Food & Beverage
The food and beverage industry, as a whole, can respond to the trend of multi-meat dishes and bun-free burgers by experimenting with unique ways to incorporate protein or replace grains and carbs.
Trend signals
Trend signals for Multi-Meat
Trend score 3.7 out of 10, from popularity 50%, activity 53%, freshness 8%.
Popularity50%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Multi-Meat trend
4 featured examples from Jan 27 to Sep 25, 2015CategoryLifestyle
Fried Chicken-Wrapped Hot Dogs
KFC's Double Down Dog Replaces the Bun with More Meat
Fast food chains can leverage the trend of unconventional food mashups and indulgent fast food to attract adventurous eaters and generate excitement.
CategoryLifestyle
Stacked Carnivorous Burgers
This Epic Burger Containing Multiple Meats is Almost a Foot Tall
Fast food chains can introduce stacked carnivorous burgers to cater to adventurous eaters and create a buzz around their menu.
CategoryLifestyle
Bunless Thai Burgers
These Paleo Pork Burgers are Infused with Sweet Chili Sauce
Paleo and other low-carb diets create opportunities for food companies to offer innovative grain-free, whole foods-based meal options.
CategoryLifestyle
Hybrid Hot Dog Burgers
This Unusual Burger Features a Grilled Hot Dog on Top of a Beef Patty
Fast food chains can leverage the hybrid hot dog burger trend to attract customers looking for new and daring food options.
