Category
Lifestyle
Festive Fusions
Trend cluster
Category
Exotic
Tradition
Hot beverages are given international flair with exotic ingredients.
4.4
Trend score
Trend
What is the Exotic Tradition trend?
Exotic Tradition: Beverages like hot chocolate and coffee are cafe staples, but as consumers seek more exotic flavor in their cuisine, these varieties are receiving an international overhaul. Incorporating spices and flavors, this mixing of international with continental satisfies a growing demand for adventurous cuisine.
Trend themes
Themes within the Exotic Tradition trend
Three behaviours holding the trend together01
Exotic Ingredients
Cafes and beverage brands are incorporating unique and international ingredients to create more adventurous beverages.
02
Customization
People are seeking out personalized beverage options, like customized teas and experimental chai, offered at specialized cafes.
03
Infused Beverages
Traditional coffee and hot chocolate recipes are being reinvented by infusing them with unexpected flavors like matcha, sesame paste, and chicory root.
Industry implications
What the Exotic Tradition trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Beverage brands can tap into the trend of utilizing exotic, surprising, or international ingredients to create new beverage experiences.
For
Coffee Shop Industry
Creating personalized and experimental beverage options can help coffee shops and cafes stand out from larger chains and attract a loyal customer base.
For
Food and Beverage Industry
Adding unique and unexpected ingredients to traditional beverage recipes can help restaurants and cafes create signature dishes that attract adventurous eaters and drinkers.
Trend signals
Trend signals for Exotic Tradition
Trend score 4.4 out of 10, from popularity 68%, activity 57%, freshness 8%.
Popularity68%
Activity57%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exotic Tradition trend
6 featured examples from Feb 3 to Dec 31, 2015CategoryLifestyle
Customizable Tea Startups
Indian Chai Cafe Chaayos Hopes to Honor Their Heritage With Desi Chai
The food and beverage industry has the opportunity to tap into the demand for customizable tea and create innovative tea experiences.
CategoryLifestyle
Aromatic Indian Coffee Recipes
This South Indian Filter Coffee is Unmatched in Flavor
Introducing the traditional South Indian filter coffee to the coffee industry.
CategoryLifestyle
Tahitian Orange Coffees
The 'Caffe Rico' Makes Use of Authentic Ingredients from Tahiti
Coffee shops and cafes can explore the use of authentic ingredients and off-menu options to differentiate themselves and attract a niche customer base.
CategoryLifestyle
Matcha Coconut Lattes
This Flavored Coffee Recipe Blends Unexpected Ingredients
Cafes and coffee shops can boost their menu offerings and attract health-conscious customers with innovative matcha-infused beverages like matcha coconut lattes.
CategoryWorld
Vietnamese Egg Coffee
Away with Lily Shares an Easy and Bizarre Caffeinated Beverage Recipe
Offering innovative menu items like Egg Coffee to attract customers.
CategoryLifestyle
Tahini Hot Chocolate Recipes
This Tahini Hot Chocolate is Creamy and Nutritious
Tahini-infused beverages can create a new product category for cafes and restaurants.
