Connected Toothbrushes

G.U.M. Play Makes Keeping Track of Your Oral Health Quick and Efficient

The majority of products on the market that are "smart" in design are standalone items that can't be interchanged, but with the G.U.M. Play smart sensor you'll be able to transform a traditional toothbrush into a connected device. By simply sliding the G.U.M. Play onto the bottom of a standard toothbrush, the device will go to work keeping track of how often you brush, for how long and what areas to concentrate more on. All information is synced to the accompanying app, which makes quickly scanning through your data quick and simple.

Connected to your smartphone via Bluetooth connectivity, the G.U.M. Play device is able to be programmed to play music while you brush or even offer a fun game to play while you brush to your hearts content.

Connected Toothbrushes
Opportunity for disruptive innovation in the oral health industry by transforming traditional toothbrushes into connected devices.
Smart Sensors
Opportunity for disruptive innovation in the sensor technology industry by creating smart sensors that can be attached to various objects.
Health Tracking Apps
Opportunity for disruptive innovation in the mobile app industry by developing apps that can sync and analyze data from connected toothbrushes.

Who This Affects Most

Oral Health
Opportunity for disruptive innovation in the oral health industry by incorporating connected toothbrushes and data analysis into oral care routines.
Sensor Technology
Opportunity for disruptive innovation in the sensor technology industry by creating smart sensors that can be attached to various objects, including toothbrushes.
Mobile App
Opportunity for disruptive innovation in the mobile app industry by developing apps that can sync and analyze data from connected toothbrushes, improving oral health tracking.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 68%
Activity 73%
Freshness 8%