Category
Autos
Racing Homage
Trend cluster
Category
In-Car
Connectivity
Consumers use aftermarket mods to make vehicles connectivity-focused.
3.4
Trend score
Trend
What is the In-Car Connectivity trend?
In-Car Connectivity: Being in a vehicle is no longer an excuse to disconnect, which is being addressed with connectivity devices specifically designed for the car. As the Internet of Things has consumers expecting constant connection, this shift signifies an expansion of the connected home to a totally connected lifestyle.
Trend themes
Themes within the In-Car Connectivity trend
Three behaviours holding the trend together01
In-Car Connectivity
As the Internet of Things has consumers expecting constant connection, businesses can innovate to expand the connected home to a totally connected lifestyle with specific connectivity devices designed for cars.
02
Portable Network Boxes
Sat-Fi and other portable network boxes bring power to consumers seeking free or low-cost alternatives to wireless carriers.
03
Automotive Travel Routers
With Autonet Mobile and similar devices, entrepreneurs can tap into a growing market of consumers who seek seamless Internet connectivity while on the road.
Industry implications
What the In-Car Connectivity trend means for industry
Where the trend changes the playbookFor
Telecommunications
With the increased demand for connectivity on-the-go, telecommunications providers have the opportunity to create innovative technologies and services that support consumers seeking always-on connectivity.
For
Automotive/Transportation Products
As driving lifestyles shift towards greater connectivity, opportunities abound for vehicle manufacturers to innovate in-cabin technology and bring the luxury of tech convenience to driving.
For
Wireless Audio
As the need for audio and hands-free connectivity in cars continues to rise, the wireless audio industry has the opportunity to develop next-gen products and services that better integrate the Car/Audio/Smartphone ecosystem.
Trend signals
Trend signals for In-Car Connectivity
Trend score 3.4 out of 10, from popularity 51%, activity 44%, freshness 8%.
Popularity51%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the In-Car Connectivity trend
5 featured examples from Jan 22 to Feb 4, 2015CategoryAutos
Automotive Travel Routers
Autonet Mobile Turns Your Car into a Roving Wi-Fi Hub
The automotive industry can seize the opportunity to integrate in-car Wi-Fi capabilities as a standard feature, creating a seamless digital experience for drivers and passengers.
CategoryAutos
Auto Audio Receivers
The GOgroove Lets You Seamlessly Stream Your Music and Host Hands-Free Calls
The automotive technology industry can explore disruptive innovation by developing advanced audio receivers that seamlessly integrate with various devices and platforms.
CategoryAutos
Car Computer Stations
Mobil Office's Car Laptop Stand Doubles as a Place to Power Up
Disruptive innovation opportunity: Collaborate with auto manufacturers to integrate car computer stations as built-in features or optional accessories in vehicles.
CategoryAutos
Hands-Free Automotive Speakers
These Plantronics Bluetooth Speakerphones Help You Get Work Done
Opportunity for disruptive innovation in creating advanced in-car technology to enhance driver experience.
CategoryTech
Portable Network Boxes
Sat-Fi Uses Satellite Tech to Make Net & Phone Access Possible Anywhere
The telecommunications industry can benefit from disruptive innovation by adopting and improving satellite-based connectivity solutions like Sat-Fi.
