A smart hearing aid is an amazing idea with a tough job ahead of it. The elderly are not the most tech-savvy generation so being able to provide them with something they need attached to something they may not is a task in itself.
The actual product, named ReSound LiNX, is amazing at what it does. The product is a very small hearing aid that inconspicuously sits in the ear. The hearing aid attaches to iPhones directly and it can be used to control volume, receive directions, provide weather updates and a host of other things.
There's a very real challenge with trying to market to the older generation but the product holds a lot of value with its many features.