Category
Tech
Automated Upkeep
4.1
Trend score
Trend
What is the Automotive Productivity trend?
Automotive Productivity: Mobile workers are being tailored to with in-car productivity innovations that aid an on-the-go lifestyle. As consumers look to their vehicles as an extension of their office (and lives), this shift speaks to a need for constant productivity regardless of locale.
Trend themes
Themes within the Automotive Productivity trend
Three behaviours holding the trend together01
In-Car Productivity Innovations
As consumers look to their vehicles as an extension of their office (and lives), this shift speaks to a need for constant productivity regardless of locale.
02
Device Integration
The Ten One Design Mobile Mount Clip enables users to always have an eye on both their laptop screen and mobile phone at the same time, indicating a trend towards device integration.
03
Autonomous Work Locations
IDEO's autonomous WorkonWheels (WOW) pods could drastically change the traditional workplace and commute, indicating a trend towards autonomous work locations.
Industry implications
What the Automotive Productivity trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The in-car productivity innovations trend opens up opportunities for the automotive industry to develop specialized products aimed at mobile workers.
For
Technology Industry
The device integration trend creates disruptive innovation opportunities for the technology industry to create products that seamlessly integrate multiple devices.
For
Office Space Industry
The autonomous work locations trend offers opportunities for the office space industry to create mobile and customizable workspaces for remote workers.
Trend signals
Trend signals for Automotive Productivity
Trend score 4.1 out of 10, from popularity 60%, activity 54%, freshness 8%.
Popularity60%
Activity54%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Automotive Productivity trend
6 featured examples from Feb 4, 2015 to Apr 4, 2016CategoryAutos
Steering Wheel Desks
Wheelmate by AutoExec Turns Cars into On-the-Go Offices
The automotive industry has the opportunity to capitalize on the emerging demand for car accessories that enable on-the-go workspaces, like the innovative Wheelmate steering wheel…
CategoryTech
Device-Holding Laptop Clips
The Ten One Design Mobile Mount Clip Enables Dual-Device Viewing
Disruptive innovation for mobile productivity and multi-device usage.
CategoryAutos
Mobile Office Car Organizers
This Auto Accessory is Made for On-the-Go Workers
Opportunity for auto companies to create more products for mobile office workers.
CategoryAutos
Car Computer Stations
Mobil Office's Car Laptop Stand Doubles as a Place to Power Up
Disruptive innovation opportunity: Collaborate with auto manufacturers to integrate car computer stations as built-in features or optional accessories in vehicles.
CategoryAutos
Hands-Free Automotive Speakers
These Plantronics Bluetooth Speakerphones Help You Get Work Done
Opportunity for disruptive innovation in creating advanced in-car technology to enhance driver experience.
CategoryAutos
Mobile Work Pods
'WorkonWheels' Uses Autonomous Driving for Workspace Pods
Opportunity for the automotive industry to develop autonomous vehicles and mobile workspaces to cater to the growing demand for flexible work environments.
