Category
Lifestyle
Serial Snacking
Trend cluster
Category
Training
Tech
Millennials are targeted with personalized innovations for cost-effective fitness.
3.7
Trend score
Trend
What is the Training Tech trend?
Training Tech: Consumers are looking for a more personalized experience for almost everything, which is spanning a number of different market verticals including fitness. Targeting millennials with cost-effective innovations for working out, brands are delivering a custom experience to those who couldn't otherwise afford it.
Trend themes
Themes within the Training Tech trend
Three behaviours holding the trend together01
Personalized Fitness Experience
Consumers are looking for a more personalized experience for fitness, and brands are delivering a custom experience to those who couldn't otherwise afford it.
02
Wearable Technology
Innovations in wearable technology like fitness trackers that monitor heart rate and progress, sensors embedded in apparel, and smart socks that offer feedback on running technique.
03
Real-time Coaching and Audio Feedback
Fitness gadgets like PEAR Fitness Training System and Gymtrack provide real-time coaching and audio feedback through earphones to ensure that workouts are focused and intense.
Industry implications
What the Training Tech trend means for industry
Where the trend changes the playbookFor
Fitness Industry
Fitness industry professionals should be looking to offer more personalized and affordable experiences to consumers through innovative products that incorporate wearable technology, real-time coaching, and audio feedback.
For
Technology Industry
The technology industry has an opportunity to create disruptive innovations in personalized fitness solutions that incorporate wearable technology, sensors, and real-time coaching.
For
Apparel Industry
The apparel industry can partner with fitness brands to create clothing that incorporates trackers, sensors, and other wearable technology for a more personalized fitness experience.
Trend signals
Trend signals for Training Tech
Trend score 3.7 out of 10, from popularity 54%, activity 48%, freshness 8%.
Popularity54%
Activity48%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Training Tech trend
6 featured examples from Jan 13, 2014 to Mar 12, 2016CategoryTech
Heart-Monitoring Apparel
The Sensoria Fitness Shirt Places Trackers on the Skin to Scan the Body
The Sensoria Fitness Shirt disrupts the fitness apparel industry by incorporating embedded trackers for personalized monitoring.
CategoryLifestyle
Wearable Personal Trainers
This Fitness Tracking Service Integrates Wristbands and Audio Feedback
Gymtrack's wearable technology and virtual personal trainers offer disruptive opportunities for gyms to provide personalized workout plans and real-time monitoring to customers, i…
CategoryLifestyle
Real-Time Training Gadgets
The PEAR Fitness Training System Offers Real-Time Coaching
The PEAR Fitness Training System is an example of innovation in the fitness technology industry.
CategoryLifestyle
Personal Trainer Earbuds
Intel's Smart Earbuds Lead the Race at CES 2014
Consumer electronics companies can capitalize on the growing demand for wearable fitness tech by developing and marketing innovative products with smart features.
CategoryLifestyle
Fitness-Optimized Socks
The Sensoria Smart Sock Offers Feedback on Your Running Technique
Disruptive innovation opportunity: Revolutionize the sports apparel industry by integrating smart sensors into clothing to enhance performance tracking and injury prevention.
CategoryLifestyle
Music-Pumping Workout Headbands
The AcousticSheep RunPhones Were Unveiled at CES 2014
Disruptive innovation opportunity for wearable technology companies to develop wireless music players integrated into headbands and sportswear.
