Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegetarian
Pet
Owners impose their own dietary restrictions onto their canine companions.
3.9
Trend score
Trend
What is the Vegetarian Pet trend?
Vegetarian Pet: Consumers are more conscious of their health than ever before, which has shifted to concerns about pet health, resulting in natural, vegetarian meal options. As the pet market continues to expand, this shift signifies a consumer desire to consume products of all sorts that align with their value systems.
Trend themes
Themes within the Vegetarian Pet trend
Three behaviours holding the trend together01
Plant-based Pet Food
The shift towards vegetarian meal options for pets indicates a growing consumer desire for value-aligned products.
02
DIY Pet Treats
Consumers looking for healthier options are making their own pet treats at home.
03
Organic and All-Natural Pet Treats
Pet owners are seeking out treats made with all-natural and organic ingredients.
Industry implications
What the Vegetarian Pet trend means for industry
Where the trend changes the playbookFor
Pet Food and Treats
The pet food industry is expanding to include options for pet owners seeking natural, healthy and ethical products.
For
Vegetarian and Vegan Food
Plant-based food options are becoming more popular across the board.
For
DIY and At-Home Food Preparation
Consumers looking to control their diets are making food at home, extending to pet food as well.
Trend signals
Trend signals for Vegetarian Pet
Trend score 3.9 out of 10, from popularity 52%, activity 56%, freshness 8%.
Popularity52%
Activity56%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Vegetarian Pet trend
7 featured examples from Dec 18, 2014 to Jul 13, 2017CategoryLifestyle
Plant-Based Dog Bones
V-dog's 'Breathbones' are Made Without Animal Products, Soy and Gluten
The pet food industry has the opportunity to expand its offerings by incorporating plant-based ingredients and developing vegan-friendly products.
CategoryLifestyle
Potato Pet Chews
Benevo's 'Pawtato Knots' are a Plant-Based Alternative to Rawhide Chews
Businesses in the pet food and treats manufacturing industry can capitalize on the trend towards healthier and safer pet products by developing new plant-based, natural, and aller…
CategoryLifestyle
Dog-Friendly Dehydrated Chips
CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs
The pet food industry can tap into the growing demand for healthy and nutritious pet snacks by creating products with dehydrated, high-quality ingredients.
CategoryLifestyle
Canine-Centered Cafes
This Vegetarian Dog Cafe Will Be Opening in Montreal in the New Year
Hotels, resorts, and restaurants can incorporate pet-friendly policies and amenities to attract more customers.
CategoryLifestyle
DIY Frozen Dog Treats
This Simple DIY Recipe is Perfect for Preventing Your Pup from Overheating
The pet food industry can capitalize on the trend of DIY frozen dog treats by providing specialized ingredients or frozen treat kits for pet owners to make at home.
CategoryLifestyle
Vegetable-Based Dog Biscuits
Huxley Hound Offers Raw and Organic Treats for Man's Best Friend
The pet food industry can benefit from embracing organic and vegetable-based pet treats to meet the demand for healthier options.
CategoryLifestyle
Garden Vegetable Dog Meals
This Canned Dog Food Boasts Green Beans, Dandelion Root and Herbs
Pet food manufacturers can capitalize on the growing trend of fruit and vegetable-based pet food by developing innovative and nutritious pet food formulations.
