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Morrisons Laundry Care Packaging Incorporates a Familiar-Looking Label

 - Oct 3, 2011
References: stbdesign & packagingoftheworld
When you want to find out something about your clothing, you'll be inclined to look at the tag stitched into the seam. Comprehensive sources for learning about fabric and cleaning instructions, labels are what the wearer consults before tossing his garments into the washing machine for the first time.

Stocks Taylor Benson took the tiny embroidered tag as inspiration for designing a new visual identity for Morrisons Laundry Care packaging so that determining the ideal detergent product would become an easy task. Each bottle of laundry soap features an illustration of an inner T-shirt neckline, revealing a magnified label on which the cleanser's information is displayed. Complete with iconic washing instructions symbols, Morrisons Laundry Care packaging makes the product look much more familiar and accessible to the consumer.