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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,872 more

Safe Pop-Up

Brands are launching outdoor, drive-thru, and airy pop-ups during COVID-19

Trend - During the height of government-imposed social and business restrictions due to COVID-19, brands were offering consumers virtual pop-ups. As most businesses have the green light to cautiously reopen now, brands are launching more engaging pop-ups that are safe to attend.

Insight - Due to the severity of the COVID-19 pandemic, many individuals are practicing social distancing, remaining at home, and being cautious when in public. Nostalgic about the entertaining experiences that they got to enjoy without worry prior to the outbreak, consumers are looking for ways to engage once more in such activities while being mindful of government guidelines and placing their health and safety first. As a result, individuals are seeking out experiences that are outdoor or have strong physical distancing rules in place.
Workshop Question - How might your brand offer an in-person experience that is safe?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
30,082 Total Clicks
Date Range:
Jun 20 — Sep 20
Trending:
Recent and Warm
Consumer Insight Topics:

Featured Examples

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