Plenty of people love avocados for their taste, texture and numerous health benefits but dislike dealing with their unpredictable nature—to show how consumers can make the most of an avocado's enjoyable features without the fuss, Wholly Guacamole put together the fun 'ALL REAL. NO DRAMA.' avocado campaign.
Based on the fact that a high percentage of people throw away all or parts of an unusable avocado or can't make guacamole when they'd like to, Wholly Guacamole created a campaign that encourages people to enjoy the brand's hassle-free guacamole products instead.
The playful avocado campaign stars fun characters like DeeDee the Diva, who takes forever to get ready, Benny the Bruiser, Mushy Meredith, Serious Susie who won't ever soften and Nervous Noah who can't get rid of the pit in his stomach.
Wholly Guacamole's 'ALL REAL. NO DRAMA.' Stars Fussy Avocados
1. Avocado Waste Reduction - Disruptive innovation opportunity: Develop new products and solutions to reduce avocado waste and increase consumer satisfaction.
2. Convenience-focused Guacamole - Disruptive innovation opportunity: Create convenient guacamole products that eliminate the need for consumers to deal with unpredictable avocados.
3. Personified Food Marketing - Disruptive innovation opportunity: Explore creative marketing campaigns that personify food products to engage consumers and differentiate brands.
1. Food Waste Solutions - Disruptive innovation opportunity: Develop technologies and strategies to reduce food waste in the avocado industry and promote sustainability.
2. Convenience Food Manufacturing - Disruptive innovation opportunity: Invest in research and development to create innovative convenient guacamole products that cater to time-constrained consumers.
3. Brand Marketing and Advertising - Disruptive innovation opportunity: Employ creative advertising strategies that incorporate personified food characters to capture consumer attention and promote brand loyalty.