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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,872 more

Modern Cereal

Cereal brands are changing up their branding to appeal to the Millennial consumer

Trend - Some cereal companies are moving away from an overly energetic "mascot" and toward more chic and contemporary aesthetics for their packaging and branding. This might come in the form of a slick color palette, modern illustrations, or even a special feature that adds to the experience.

Insight - Consumers—especially those who are a part of the Millennial and Gen Z demographics—are placing a strong emphasis on appearance when making their purchasing decisions. For some, this stems from a curiosity and a desire to be adventurous, others tend to make a correlation between good aesthetics and high quality. Given that there are many choices on the market that can overwhelm consumers, individuals are usually drawn to the product that catches their eye the most.

Workshop Question - How might your brand update its packaging, with modern aesthetics in mind?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
14,841 Total Clicks
Date Range:
Dec 19 — Sep 20
Trending:
Recent and Warm

Featured Examples

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