Those looking to freshen up their scent following the restrictions put in place due to the COVID-19 pandemic can now do so safely with the Le Labo on Wheels project, which just kicked off in Montauk.
As the name suggests, this pop-up location is inside of an airy truck, and offers the full Le Labo experience. The pop-up accompanies the brand's new Basil line, which is represented in the pop-up with ocean smells and personalization. Visitors are invited to create their own unique scent, with each bottle being uniquely labeled “in Montauk, the end of the world.” The pop-up will run from July 22nd to August 12th, and the brand intends to visit other locations with the truck in the near future.
Image Credit: Le Labo