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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,872 more

Caffeine Alternative

Brands are marketing chic products that can deliver energy on-the-go

Trend - Companies are boasting slick and aesthetically driven devices and products that present a healthy alternative to caffeine. While some emphasize convenience on-the-go, others offer tech-powered solutions.

Insight - Consumers today have a busy and dynamic lifestyle that forces them to be on-the-go for much of the day. Aware of the strain this can put on one's body and mental state, many are looking to switch out unfavorable habits for healthier options when they can. Even if considered to be a small change, individuals are placing more emphasis on convenient solutions that can be implemented in a seamless manner since they do not wish to have anything extra on their plate.
Workshop Question - What healthy solution can your brand introduce to consumers as an alternative to their bad habits?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
19,074 Total Clicks
Date Range:
Nov 19 — Sep 20
Trending:
Recent and Hot
Consumer Insight Topics:

Featured Examples

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