BuiltGO by Built Brands is a collagen-based protein and energy gel that has the potential to keep endurance athletes going or even provide a helpful boost to the average person who needs a pick-me-up in the afternoon. The compact energy gel does the job of several products, as it serves as an energy drink, a pre-workout shake and a protein shake all in one.
The protein and energy gel is available in a range of flavors, including peanut butter honey, chocolate coconut and chocolate mint. These flavors share the benefits of 15 grams of collagen protein, 100 milligrams of caffeine, honey, plus amino acids and vitamins. Although the gel does contain caffeine, it was intentionally created to help people avoid the unwanted side effects of it.
Image Credit: Built Brands
What's Driving This Trend
- Collagen-based Energy Products
- Companies can explore the potential of collagen-based products to improve energy and performance in various forms.
- Multi-functional Supplements
- Creating more products that can offer multiple benefits at once, such as an energy drink, pre-workout shake and protein shake all in one.
- Caffeine-reduced Supplements
- Companies can explore the potential of creating caffeine-reduced supplements with other natural ingredients to help people avoid unwanted side effects of caffeine.
Who This Affects Most
- Sports Nutrition
- Collagen-based energy gels could disrupt the sports nutrition industry by offering a convenient and effective source of energy and protein for athletes and fitness enthusiasts.
- Functional Foods
- The multi-functional nature of collagen-based energy gels could disrupt the functional foods industry by offering consumers a convenient way to get multiple benefits in one product.
- Supplements
- Companies in the supplements industry can explore the potential of creating innovative, caffeine-reduced products like BuiltGO to attract health-conscious consumers.
