Category
Lifestyle
Assisted Choices
Trend cluster
Category
DIY
Dessert
East Asian-inspired desserts are offered in easy-to-make DIY packages.
4.9
Trend score
Trend
What is the DIY Dessert trend?
DIY Dessert: The growing popularity of East Asian desserts in North America and Europe has resulted in brands offering DIY at-home kits and mixes that allow people to make these desserts at home. Everything from mochi cake mixes to bubble tea kits are now available for people to create at home.
Insight
The consumer insight behind the DIY Dessert trend
Globalization has brought on an increased understanding between cultures all over the world, and has resulted in an exchanging of food, pop culture, and fashion trends. Thanks to social media dynamics and the continued integration of cultures through immigration and education, people are increasingly expanding their horizons when it comes to their interests and hobbies.
Trend themes
Themes within the DIY Dessert trend
Three behaviours holding the trend together01
DIY Dessert Kits
DIY dessert kits are now available for people to create East Asian-inspired desserts at home.
02
Globalization of Cultures
Immigration and increased globalization of cultures has resulted in an expanding of horizons when it comes to interests and hobbies.
03
Pre-Measured DIY Kits
Pre-measured DIY kits make it easy for novice bakers to attempt DIY cake and dessert during the COVID-19 pandemic.
Industry implications
What the DIY Dessert trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The growing popularity of DIY dessert kits is impacting the food and beverage industry.
For
International Trade and Commerce
Globalization and the exchange of food, pop culture, and fashion trends is impacting international trade and commerce.
For
E-commerce
Pre-measured DIY kits are increasingly available for purchase online, impacting the e-commerce industry.
Workshop question
How can your brand be inspired by different cultural trends with due credit and acknowledgement?
Trend signals
Trend signals for DIY Dessert
Trend score 4.9 out of 10, from popularity 81%, activity 58%, freshness 9%.
Popularity81%
Activity58%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the DIY Dessert trend
5 featured examples from Apr 26, 2019 to Dec 17, 2020CategoryLifestyle
DIY Mooncake Kits
Uncle Jim's Mooncake Deliveries are Available to Sydney Foodies
Food delivery companies can partner with local chefs and restaurants to offer DIY meal kits for special occasions.
CategoryLifestyle
Mochi Cake Mixes
Trader Joe's Cake Mix is an Alternative Way to Enjoy the Taste of Butter Mochi
Creating unique baking mixes that explore traditional flavors and offer a differentiated alternative to traditional baked goods and mixes.
CategoryLifestyle
DIY Bubble Tea Kits
Tapista is Helping People in Japan Make Bubble Tea at Home
Opportunity for retailers to create their own branded DIY bubble tea kits with unique flavors and toppings
CategoryArt & Design
Pureed Ube Pancake Mixes
Trader Joe's Ube Mochi Pancake and Waffle Mix Makes Purple Pancakes
Disruptive innovation opportunity: Experiment with unusual ingredients to create new products that offer unique flavor experiences and cater to changing consumer preferences.
CategoryLifestyle
DIY Cereal Cake Kits
Bake-A-Make's Confetti Cereal Cake Kit Serves Up to 10 People
The food and beverage industry can benefit from offering DIY baking kits as a fun and engaging way for consumers to enjoy their products at home.
