Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

Pureed Ube Pancake Mixes

Trader Joe's Ube Mochi Pancake and Waffle Mix Makes Purple Pancakes

— May 27, 2020 — Art & Design
If you're looking to make breakfast a little bit more fun, you'll want to try Trader Joe's Ube Mochi Pancake and Waffle Mix.

Trader Joe's Ube Mochi Pancake and Waffle Mix is a tasty gluten-free pancake mix made from rice flour with ube puree—a slightly sweet purple yam that hails from the Philippines. When combined with eggs, water, and melted butter or oil, the dry mix transforms into a pastel purple batter. The batter can then be used to make fluffy pancakes or crispy waffles. And thanks to the mochi element, there's a little extra sweetness and chewiness to this mix.

Of course, this is not the first time Trader Joe's has churned out some pastel treats. Last summer, the chain also debuted an ice cream made with purple spuds.


Image Credit: Trader Joe's.
Trend Themes
1. Gluten-free Pancake Mixes - Disruptive innovation opportunity: Develop pancake mixes made with alternative flours and unique ingredients to cater to consumers with dietary restrictions and offer new flavor experiences.
2. Pastel Food Products - Disruptive innovation opportunity: Introduce a line of pastel-colored food products to entice consumers looking for visually appealing and unique food experiences.
3. Mochi-infused Mixes - Disruptive innovation opportunity: Incorporate mochi into traditional baking mixes to create hybrid products that offer unique textures and taste profiles.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Experiment with unusual ingredients to create new products that offer unique flavor experiences and cater to changing consumer preferences.
2. Gluten-free Foods - Disruptive innovation opportunity: Expand gluten-free food offerings beyond traditional products to cater to consumers looking for more diverse and flavorful options.
3. Baking Mixes - Disruptive innovation opportunity: Develop baking mixes that incorporate unique ingredients such as fruits and vegetables to offer consumers healthier and more exciting options.
5
Score
Popularity
Activity
Freshness