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Puréed Purple Yam Spreads

Trader Joe's Ube Spread Has a Buttery Texture and Sweet Flavor Profile

— June 19, 2022 — Lifestyle
If you're a fan of Trader Joe's other ube-infused products, you'll definitely want to try the new Ube Spread.

Trader Joe's Ube Spread offers yet another way to enjoy the delicious purple yams that are a staple of Filipino cuisine. The main ingredient in the spread is puréed ube, which means you'll get lots of that signature yam flavor. The spread is also made with coconut cream, which adds a buttery and rich texture, as well as cane sugar, which sweetens the overall flavor profile. Lastly, sea salt is added to balance everything out. Trader Joe's has even added a splash of purple carrot juice in there to step up the saturation and give the spread a bright purple hue.

Image Credit: Trader Joe's
Trend Themes
1. Ube-based Spreads - There is an opportunity to innovate in the development of ube-based spreads with unique flavor profiles and ingredients beyond coconut cream and cane sugar.
2. Filipino Cuisine in Mainstream Market - Inclusion and elevating Filipino cuisine in the mainstream market is a potential profitable enterprise.
3. Colorful Product Packaging - Products can benefit from vibrant and creative package designs to make them more appealing to consumers, especially those looking for something new.
Industry Implications
1. Food and Beverage Industry - Manufacture and distribution of varied and innovative ube-based spreads and other Filipino cuisine will advance business in the food and beverage industry.
2. Design Industry - Innovative packaging designs can enhance marketability and growth in the design industry.
3. Cultural Production Industry - Promoting unique and distinctive products underpinned by different cultures can bolster the Cultural Production Industry.
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