Belgian Moon recently partnered with local Canadian artists in an effort to promote a message of unity and positivity in the face of the COVID-19 pandemic. The initiative features various local artists including Cécile Gariépy from Montreal, Curtis Van Charles from Calgary, Tierney Milne from Vancouver, and Marc-Oliver Lamothe from Montreal, among others.
The beer-branded initiatives span from live outdoor murals, interactive painting classes, and custom art giveaways with a unified message to all — " that we’re all #UnderTheSameMoon." Fans can view the projects on Belgian Moon's social media channels throughout this period of isolation. Moreover, these commissioned projects help support these local artists, many of whom may find it difficult to secure work during these uncertain times.
Image Credit: Belgian Moon
What Makes This Trend Stand Out
- Beer-branded Pandemic Initiatives
- Opportunity for beer brands to partner with local artists and promote messages of unity during the COVID-19 pandemic
- Live Outdoor Murals
- Disruptive innovation opportunity for outdoor advertising companies to collaborate with beer brands and artists to create interactive murals
- Custom Art Giveaways
- Opportunity for beer brands to engage with their audience by organizing custom art giveaways featuring artwork created in collaboration with local artists
Sectors Adopting This
- Beer
- The beer industry can explore partnerships with local artists to create unique collaborations and engage with consumers during the pandemic
- Advertising
- Opportunity for advertising agencies and outdoor advertising companies to collaborate with beer brands for creative marketing initiatives
- Art
- The art industry can explore opportunities to partner with beer brands to showcase their work through branded initiatives
