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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,346 more

Affordable Couture

Seeking to broaden appeal, designers turn to collaborations to entice consumers

Implications - With high-end fashion often marketed to a very niche and restricted market audience, efforts to expand consumer interest has prompted couture labels to move toward more accessible marketing tactics. In an effort to broaden overall market appeal, haute fashion labels are turning to collaborative projects to create more affordable designs that people of all classes can enjoy. The merging of high and low-end designs allow brands to expand beyond traditional buyers, combining sophisticated aesthetics with the need for more affordable everyday goods.
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 92 Examples:
784,057 Total Clicks
Date Range:
Aug 13 — Dec 15
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Preppy Collaboration Collections
Preppy Collaboration Collections
3.1 Phillip Lim for Target Blends High and Low End Styles
The 3.1 Phillip Lim for Target collection is set to hit stores September 15th and the recently released lookbook is setting the anticipation quite high with some fashion lovers. The rather youthful... MORE
Celebrity Holiday Couture
Celebrity Holiday Couture
Topshop Teamed Up with Kendall and Kylie Jenner for a Festive Lineup
Kendall and Kylie Jenner are becoming quite the fashion dream team. With their own PacSun line and endless editorials, there’s no signs of stopping this dynamic duo. Recently the sisters have... MORE
Soccer Star Loungewear Lookbooks
Soccer Star Loungewear Lookbooks
The David Beckham H&M Bodywear Fall/Winter 2013 Line is Sporty
A seasoned gentleman to the fashion world, the David Beckham H&M Bodywear Fall/Winter 2013 line features some familiar styling with a variety of fresh options. Captured in a men’s locker... MORE
Clashing Colorful Collaborative Lookbooks
Clashing Colorful Collaborative Lookbooks
The Peter Pilotto Target Lookbook Debuts the New Set
The affordable designer collaboration with Target generated the Peter Pilotto Target lookbook. Target announced in September that the collaboration was taking place, and now the wait is finally... MORE
Discount Designer Clothing Collaborations
Discount Designer Clothing Collaborations
The New Kohl's Line Will Feature Pieces by Reed Krakoff
Kohl’s recently announced that it will be teaming up with Reed Krakoff on a line of affordable apparel. As the ‘H&M x Balmain’ collection demonstrated, consumers are eager to... MORE
Luxurious Discount Couture
Luxurious Discount Couture
The Balmain x H&M Collection Hits Stores November 5th
As fall approaches, it’s yet again time for another collaboration to hit everyone’s favorite fast fashion retailer, and this time it’s getting more lavish than ever with the... MORE
Oversized Fashionista Campaigns
Oversized Fashionista Campaigns
The 'Little Marina' Stunt for Missoni x Target is Hard to Ignore
In order to promote the Missoni x Target collaboration, the team hired Mother New York to make a splash during New York Fashion Week. Not to be ignored, the group created a backstory to a giant... MORE
Artful Sportswear Collaborations
Artful Sportswear Collaborations
The PUMA x Todd James Fall/Winter 2013 Collection is Cartoon-Clad
The PUMA x Todd James Fall/Winter 2013 collaboration collection marries the worlds of art and athletics. Collaborating with the famed New York city artist, legendary sportswear label PUMA launches... MORE
Fashionable Jersey Collections
Fashionable Jersey Collections
The Forever 21 NBA Collection Shows Off Vintage Team Numbers
The Forever 21 NBA collection was released last week, introducing some seriously sporty, but feminine takes on some of the team uniforms from the league. The collaboration from Forever 21 and the... MORE
Pop Star Retail Collaborations
Pop Star Retail Collaborations
The Lady Gaga Partnership is One of the Best H&M Collaborations Yet
H&M is notorious for collaborating with all sorts of designers and big celebs for exquisite and stunning lines it markets in its stores. And with its newest store opening up in Times Square, NY... MORE
Unisex Designer Collaborations
Unisex Designer Collaborations
Isabel Marant for H&M Makes Luxury Affordable for the Masses
The Isabel Marant for H&M collection is a unisex designer collaboration that embraces bohemian details. The collection is reflective of Marant’s signature aesthetic that is made affordable... MORE

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