Seeking to broaden appeal, designers turn to collaborations to entice consumers
Implications - With high-end fashion often marketed to a very niche and restricted market audience, efforts to expand consumer interest has prompted couture labels to move toward more accessible marketing tactics. In an effort to broaden overall market appeal, haute fashion labels are turning to collaborative projects to create more affordable designs that people of all classes can enjoy. The merging of high and low-end designs allow brands to expand beyond traditional buyers, combining sophisticated aesthetics with the need for more affordable everyday goods.
Trend Themes
1. Affordable High-end Fashion - Haute fashion labels are turning to collaborative projects to create more affordable designs that people of all classes can enjoy.
2. Unisex Designer Collaborations - Leveraging ornate details with simplistic silhouettes, fashion partnerships are making designer wear affordable and unisex.
3. Discount Couture - Fashion retailers are collaborating with heritage brands for affordable luxury ranges.
Industry Implications
1. Fashion - Collaborations in the fashion industry are stretching boundaries to provide affordable couture collections.
2. Retail - Retailers are teaming up with designers and celebrities to offer affordable high-end collections with futuristic store technologies.
3. Sports - Fashionable jersey collections are introducing vintage numbers and interweaving art with athletics in sports-inspired high-low ranges.
11 Featured, 92 Examples:
852,197 Total Clicks
Date Range:
Aug 13 — Dec 15
Trending:
V. Hot
Consumer Insight Topics:
