Lady Gaga is Pretty and Wacky for Glamour December 2013
Vasiliki Marapas — October 30, 2013 — Pop Culture
References: nydailynews & fashiongonerogue
Eccentric Pop Artist Lady Gaga is used to generating controversy -- whether it be for her infamous red carpet ensembles or her unabashedly sexual performances -- so it certainly comes as a surprise to see her tone it down for the Glamour December 2013, the magazines 'Woman of the Year' issue.
The powerhouse singer sports mermaid-inspired, crimped blonde waves, natural makeup, and a silky, neutral-tone kimono style gown for the cover. But things get wackier inside the pages of the feature, with Gaga sporting a voluminous hair-do and caressing a blue orb in one shot. Another has her sporting a crushed pop-can head piece, and yet another shot features the quirky star in a face mask entirely constructed out of match sticks.
Lady Gaga embraces both her feminine and bizarre sides for Patrick Demarchelier lens in Glamour December 2013.
The powerhouse singer sports mermaid-inspired, crimped blonde waves, natural makeup, and a silky, neutral-tone kimono style gown for the cover. But things get wackier inside the pages of the feature, with Gaga sporting a voluminous hair-do and caressing a blue orb in one shot. Another has her sporting a crushed pop-can head piece, and yet another shot features the quirky star in a face mask entirely constructed out of match sticks.
Lady Gaga embraces both her feminine and bizarre sides for Patrick Demarchelier lens in Glamour December 2013.
Trend Themes
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Eccentric Editorial Shoots — Opportunities for fashion brands to incorporate bold, out-of-the-box elements in their campaigns to break free from traditional norms.
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Celebrity Branding — Opportunities for brands to collaborate with pop stars as endorsers for their products and services to leverage their massive following.
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Mermaid-inspired Fashion — Opportunities for fashion designers to incorporate aquatic-inspired elements in their collections to appeal to consumers' fantasy and mythical interests.
Industry Implications
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Fashion Industry — Fashion brands and designers can use eccentric editorial shoots as a marketing strategy to stand out in a highly competitive market.
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Celebrity Endorsement Industry — Brands can tap pop stars like Lady Gaga as endorsers, leveraging their appeal to younger audiences who are more likely to buy products of their favorite celebrities.
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Beauty and Cosmetics Industry — Beauty and cosmetics brands can use Lady Gaga's iconic makeup looks from the editorial shoot as inspiration for their product lines to attract trendsetting and edgy consumers.
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