Category
Lifestyle
Assisted Choices
Trend cluster
Category
Confectionery
Customization
A desire to divert from the mainstream prompts customized techniques.
3.5
Trend score
Trend
What is the Confectionery Customization trend?
Confectionery Customization: Looking to differentiate themselves from the influx of mass-produced edibles, the confectionery industry is turning to customization techniques to add distinct personal touches to traditionally standard goods. Confectionery delights that are handcrafted with references to hobbies and cinematic obsessions combines conventional treats with the need for comforting, yet visually expressive methods of individuality.
Trend themes
Themes within the Confectionery Customization trend
Three behaviours holding the trend together01
Confectionery Customization
Customized methods for personalization of mass-produced edibles.
02
DIY & Decorative Elements
The trend of DIY and using decorative elements to create eye-catching desserts.
03
Social Media & Shareability
More focus on the visual and shareability of desserts for social media content.
Industry implications
What the Confectionery Customization trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can use customized methods to bring a personal touch to mass-produced products
For
DIY & Crafting
The DIY and crafting industry can focus on decorative elements for food-related projects for a creative touch.
For
Social Media Marketing
The social media marketing industry can use visually striking and shareable desserts as creative content.
Trend signals
Trend signals for Confectionery Customization
Trend score 3.5 out of 10, from popularity 55%, activity 43%, freshness 8%.
Popularity55%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Confectionery Customization trend
6 featured examples from Jun 16, 2013 to Jan 30, 2014CategoryArt & Design
DIY Watermelon Cakes
This Watermelon Cake Looks and Tastes Like Watermelon
This trend presents opportunities for bakeries, restaurants, and food manufacturers to create and market fruit-inspired desserts as a healthier alternative to traditional cakes.
CategoryLifestyle
DIY Chalkboard Cakes
This Birthday Cake's Icing Design is Inspired by Chalk Paint
Bakeries and patisseries can create a niche market by offering customizable chalkboard-inspired desserts.
CategoryArt & Design
Social Sharing Suprise Cakes
An Instagram Dessert Chocolate Mousse is a Photo-Worthy Creation
Disruptive innovation opportunity for food and beverage companies to incorporate visually appealing and interactive desserts into their menus, increasing customer engagement and s…
CategoryArt & Design
DIY Fondant Fringe Cake
This Colorful Fondant Cake Recipe is Fashionably Fringy
Innovating unique visual presentations of food with a hybrid of design and culinary innovations.
CategoryArt & Design
Beachy Sand Castle Cakes
This Sand Castle Cake is Made from Graham Crackers and Ice Cream
In the food industry, businesses can innovate new ideas centered around hosting events or launching new products focused on creative desserts.
CategoryLifestyle
Alien-Shaped Cake Molds
This Dalek Cake Mold Will Make You Want to Exterminate Lesser Pastries
Opportunity for baking supply companies to introduce specialized molds and tools for niche markets.
