DIY Watermelon Cakes

This Watermelon Cake Looks and Tastes Like Watermelon

Most cakes that look like rainbows don't taste like rainbows, but this watermelon cake looks and tastes like watermelon. This recipe and cake decoration by Bird On a Cake is visually fascinating and will blow your taste buds, too. As watermelons are the perfect fruit to slice open on a sunny summer day, a slice of this watermelon cake would be a fitting for a summer gathering.

The cake is topped off with frosting with pink and green food coloring dye to mimic the colors of a watermelon. It is sprinkled with dark chocolate chips to resemble seeds. To give the cake its flavor, watermelon puree made of blended watermelon chunks and artificial flavoring from Jell-O is used. The full pictorial as well as written instructions are available on the Bird On a Cake blog.

Fruit-inspired Cakes
Fruit-inspired cakes offer a new twist on traditional cake making, providing opportunities for bakeries and restaurants to expand their product lines and target health-conscious consumers.
DIY Desserts
DIY dessert tutorials offer opportunities for influencers and online content creators to create engaging and shareable content that appeals to a younger audience.
Artificial Flavoring Alternatives
The rise in demand for clean label ingredients in recipes provides opportunities for manufacturers to offer natural alternatives to artificial flavorings in baking and dessert making.

Where This Applies

Food and Beverage
This trend presents opportunities for bakeries, restaurants, and food manufacturers to create and market fruit-inspired desserts as a healthier alternative to traditional cakes.
Influencer Marketing
Influencers and social media content creators can leverage the trend of DIY desserts and create engaging and shareable content targeted towards a younger audience.
Food Ingredient Manufacturing
The trend towards natural and clean label ingredients in baking and dessert making presents a market opportunity for manufacturers to produce and offer natural flavorings as alternatives to artificial flavors.
SCORE
6.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 91%
Freshness 8%