Branding Subtlety

Implications - With brash aesthetics often illustrating very rough and masculine imagery, retailers are turning to soft and subtle design aspects to cater products to female buyers who seek more exquisitely understated visuals. Utilizing a more low-key approach, brands are employing soothing color palettes and pastel tones that women often associate with sophistication and elegance, combining the use of delicate aesthetics with the need for more instinctively relatable marketing techniques.