Emily Weiss, founder of Into The Gloss, unveils Glossier, a four part skincare regiment promising all things "glossy." Into The Gloss was brought to fruition in 2010 as a way to get into the makeup bags of models, celebrities and beauty experts. Noticing a gap in the market, Weiss was able to market and optimize on the brand's glamorous lifestyle.
Glossier, the brand's newly-minted cosmetics line, launched today with much hype around the beauty blogger's expertise. Taking her knowledge from deep diving into the cabinets of Karlie Kloss, Miranda Kerr and Linda Evangelista, she's pretty much seen (and tried) every product on the market. Glossier will undoubtedly prove to be a cult classic.
The former Vogue Fashion Assistant was recently named in BOF's Top 500 people changing the world of fashion.