Seemingly inspired by the iconic Pantone paraphernalia, the SOP branding strategy juxtaposes the lovely pastel hues of the products with fresh whitewashing. Each of the bottles and containers within the collection looks to have been dipped upside-down in porcelain-toned paint, giving the line of toiletries consistency despite the pastel rainbow that makes it up.
Orange, gray, teal and powdery pink formulas are visible to consumer for an honest appearance. A minimalist aesthetic is established through the limited text labeling, in conjunction with the roughly half portion that's without marks. Krystina Kouros' stylistic decision have the SOP brand straddling two popular packaging looks, making this one arguably the best of both worlds. It would be most appealing to young adult women.
Dipped Pastel Packaging
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Patterned Petal Branding
Coral Cosmetic Branding
Mass-Produced Organic Cosmetics
Contoured Bodywash Branding
Two-Ended Grooming Products