Seemingly inspired by the iconic Pantone paraphernalia, the SOP branding strategy juxtaposes the lovely pastel hues of the products with fresh whitewashing. Each of the bottles and containers within the collection looks to have been dipped upside-down in porcelain-toned paint, giving the line of toiletries consistency despite the pastel rainbow that makes it up.
Orange, gray, teal and powdery pink formulas are visible to consumer for an honest appearance. A minimalist aesthetic is established through the limited text labeling, in conjunction with the roughly half portion that's without marks. Krystina Kouros' stylistic decision have the SOP brand straddling two popular packaging looks, making this one arguably the best of both worlds. It would be most appealing to young adult women.
What Makes This Trend Stand Out
- Pastel Packaging
- Opportunity for packaging companies to create visually appealing and consistent product lines with dipped pastel hues.
- Whitewashing Branding
- Opportunity for branding agencies to develop minimalist and clean aesthetics through a fresh whitewashing approach.
- Minimalist Labeling
- Opportunity for designers to explore limited text labeling and minimalist design principles to create visually striking packaging.
Sectors Adopting This
- Packaging
- Disruptive innovation opportunity for packaging companies to experiment with dipped pastel packaging, creating visually appealing and consistent product lines.
- Branding
- Disruptive innovation opportunity for branding agencies to adopt a fresh whitewashing approach, developing minimalist and clean aesthetics.
- Design
- Disruptive innovation opportunity for designers to explore minimalist labeling and design principles, creating visually striking packaging designs.
