Edgy Notability

Seeking to add a cultural edge, brands turn to audacious celebs for impact

Implications - With consumers often drawing inspiration and guidance from aspects of mass media, brands are seeking to utilize brazen societal influences to create a stronger cultural reputation around traditionally simple products. Aiming to make products such as beer appear more daring and exciting, brands are turning to celebrities known for their brash and bold ways to help add a distinctive edge that media-obsessed consumers can easily recognize, reflecting the need for more audacious forms of product advertising.
SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
385,484 Total Clicks
May 12 - Mar 14
Mild
Pop CultureMarketingCelebsCommercials
Featured Examples
Mysterious Photo Booth Ads - Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser
SCORE 2.4
Untested 1,518 Clicks Pub: Feb 7, 13
Mysterious Photo Booth Ads
Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser
Designer extraordinaire Marc Jacobs can officially add Diet Coke creative director to his lengthy list of employment. Jacobs designs for his own namesake labels Marc Jacobs, Marc by Marc Jacobs,... [More]
Celebrity Parody Beer Ads - Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
SCORE 4.6
Average 1,261 Clicks Pub: Feb 3, 14
Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
Oscar nominated actress Anna Kendrick stars in a Super Bowl ad for Newcastle Brown Ale. The catch is that it doesn’t count as a Super Bowl ad because each spot during the big game costs a... [More]
Fighter Beer Ads - Anderson Silva and Steven Segal Face Off in Budweiser 'The Great Preparation'
SCORE 1.7
Untested 1,364 Clicks Pub: May 26, 12
Fighter Beer Ads
Anderson Silva and Steven Segal Face Off in Budweiser 'The Great Preparation'
The action-packed Budweiser ‘The Great Preparation’ commercial gets fans fired up for UFC. Created by the ad agency Africa for the beer company, the commercial uses a high production... [More]
Voodoo Magic Beer Ads - This New Bud Light Super Bowl Commercial Features Stevie Wonder
SCORE 3.1
Mild 585 Clicks Pub: Feb 4, 13
Voodoo Magic Beer Ads
This New Bud Light Super Bowl Commercial Features Stevie Wonder
The new Bud Light Super Bowl commercial taps music legend Stevie Wonder and includes some significant voodoo magic. This commercial employs a time-tested strategy of hiring a well-established... [More]
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