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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Edgy Notability

Seeking to add a cultural edge, brands turn to audacious celebs for impact

Implications - With consumers often drawing inspiration and guidance from aspects of mass media, brands are seeking to utilize brazen societal influences to create a stronger cultural reputation around traditionally simple products. Aiming to make products such as beer appear more daring and exciting, brands are turning to celebrities known for their brash and bold ways to help add a distinctive edge that media-obsessed consumers can easily recognize, reflecting the need for more audacious forms of product advertising.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
516,525 Total Clicks
Date Range:
May 12 — Mar 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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