Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edgy
Notability
Seeking to add a cultural edge, brands turn to audacious celebs for impact.
2.8
Trend score
Trend
What is the Edgy Notability trend?
Edgy Notability: With consumers often drawing inspiration and guidance from aspects of mass media, brands are seeking to utilize brazen societal influences to create a stronger cultural reputation around traditionally simple products. Aiming to make products such as beer appear more daring and exciting, brands are turning to celebrities known for their brash and bold ways to help add a distinctive edge that media-obsessed consumers can easily recognize, reflecting the need for more audacious forms of product advertising.
Trend themes
Themes within the Edgy Notability trend
Three behaviours holding the trend together01
Celebrity Endorsements
Brands are partnering with bold and audacious celebrities to add an edge and cultural appeal to simple products.
02
Parody Ads
Businesses are using parody and satire to create memorable ads while also poking fun at their inability to compete with larger companies' Super Bowl ads.
03
Voodoo Magic Ads
Ads are using unique and uncommon themes like voodoo magic to create attention and break through the clutter of traditional commercial concepts.
Industry implications
What the Edgy Notability trend means for industry
Where the trend changes the playbookFor
Alcohol Industry
Brands like Budweiser and Newcastle Brown Ale are using celebrity partnerships and parody ads to stand out in a crowded market and appeal to younger consumers.
For
Fashion Industry
Fashion designers like Marc Jacobs are expanding their creative offerings and partnering with new brands to bring fresh concepts and appeal to a wider audience.
For
Entertainment Industry
Companies like Budweiser and Newcastle Brown Ale are partnering with popular entertainers like Stevie Wonder and Anna Kendrick to add excitement and cultural relevance to their products.
Trend signals
Trend signals for Edgy Notability
Trend score 2.8 out of 10, from popularity 40%, activity 35%, freshness 8%.
Popularity40%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Edgy Notability trend
4 featured examples from May 26, 2012 to Feb 3, 2014CategoryPop Culture
Mysterious Photo Booth Ads
Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser
Using fashion trends and designers to create innovative marketing strategies.
CategoryLifestyle
Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
Craft breweries can use humor and satire to promote their unique flavors and styles of beer in a crowded and competitive market.
CategoryLifestyle
Fighter Beer Ads
Anderson Silva and Steven Segal Face Off in Budweiser 'The Great Preparation'
Beer companies can utilize athlete endorsements in their advertisements to reach a wider audience, particularly sports fans.
CategoryLifestyle
Voodoo Magic Beer Ads
This New Bud Light Super Bowl Commercial Features Stevie Wonder
The beverage industry can leverage celebrity collaborations to create memorable advertisements and increase product sales.
