Category
Tech
Connected Filtration
Trend cluster
Category
Hyper-Custom
Keepsake
Brands appeal to social media-obsessed youth using personal mementos.
3.4
Trend score
Trend
What is the Hyper-Custom Keepsake trend?
Hyper-Custom Keepsake: Personalized gifts are not a new innovation, but the means by which they are created is, as consumers shift towards using social media to remember moments or vacations. Placing the responsibility in the hands of patrons, brands are allowing consumers to upload personal photos of vacations or events from smart devices to capture moments and simultaneously create takeaway souvenirs.
Trend themes
Themes within the Hyper-Custom Keepsake trend
Three behaviours holding the trend together01
Social Media Personalization
Brands are allowing consumers to upload personal photos to create products such as souvenirs and phone cases, using social media for memory recall and personal mementos that lead to bespoke products
02
Personalized Complements
Personalizing everyday items allow for a more sentimental present, creating a heartfelt engagement and increasing the emotional cost associated with the item. This trend can lead to the creation of more bespoke products in the everyday items industry.
03
Digital Product Personalization
Digitizing content allows for the creation of physical personalized products, bridging the gap between social media and the physical world, providing an opportunity for companies to create innovative products.
Industry implications
What the Hyper-Custom Keepsake trend means for industry
Where the trend changes the playbookFor
Photography
As digital and social media platforms grow in popularity, the photography industry benefit from an increase in demand for capturing quality memories.
For
Gifts
Personalized bespoke gifts are the new trend, providing consumers with a unique experience and increasing emotional ties to the process and end product, presenting new opportunities for the gift industry.
For
Printing
The industry of printing is being reshaped by new trends that include personalized printing, with a focus on social media platforms and digitized content as an innovative avenue for print and promotional work.
Trend signals
Trend signals for Hyper-Custom Keepsake
Trend score 3.4 out of 10, from popularity 47%, activity 46%, freshness 8%.
Popularity47%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Hyper-Custom Keepsake trend
6 featured examples from May 28, 2013 to Feb 15, 2014CategoryTech
Social Media Magnetization Apps
StickyGram Magnets Turn Digital Memories Cute Memoribilia Items
The printing and photography industries can capitalize on the trend of personalized magnet printing by offering services that transform digital images into physical magnets.
CategoryTech
Mini Magnetic Photo Books
Printstagr.am TinyBooks Give Us a Tiny Look at Instagram Pictures
The photo printing industry can leverage magnetic mini photo books and Instagram photo printing to offer a more unique and convenient user experience.
CategoryArt & Design
Customized Photo Cushions
Pillowords by Stitchtagram Introduces Text into the Comfy Mix
E-commerce websites could offer customers personalized product offerings as a means to compete in the crowded market.
CategoryFashion
Pop Culture-Printed Hosiery
Cool Socks Bruh Offers a Variety of Eclectically Colorful Styles
Fashion retailers can capitalize on the popularity of statement socks by offering a wider variety of eclectically colorful and unique designs.
CategoryTech
Customized-Photo Phone Cases
The Vistaprint Custom Phone Cases Print Personalized Photos
The smartphone accessory industry has seen a rise in demand for personalized cases, creating new opportunities for manufacturers.
CategorySpecial
Personalized Paternal Tags
These 'DIY Manly Man Gift Tags' are Perfect for Father's Day Presents
Retailers can market craft supplies such as metal stamps and stamp sets for DIY projects like gift tags.
