Virtual animals cater to those looking for companions through high-tech means
Implications - With the busy day-to-day life of most adult consumers, making time to spend with others can be challenging. Seeking to acquire of love and affection without having to put in too much personal time, consumers are turning to virtual pets such as robotic dogs to fill the void of companionship. Digital pets combine the convenience of technology with the need to care for another, reflecting the need for more contemporary ways to engage in communal activities.
Trend Themes
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Virtual Pets — Consumers are turning to virtual pets such as robotic dogs to fill the void of companionship.
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Digital Pet Applications — Digital pet applications provide a sound solution to owning a pet and teach children about animal life stages.
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Robotics and Animal-like Designs — The use of robotics and animal-like designs in creating toys offer new opportunities to create emotional connections with users.
Industry Implications
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Toy Industry — Virtual pets and animal-like robotic toys create new market opportunities for the toy industry.
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Technology Industry — Digital pet applications and game development create opportunities for the technology industry.
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Education Industry — Digital pet applications that teach children about animal life stages provide new opportunities for the education industry.
