Trend cluster
Category

High-Tech
Pet

Virtual animals cater to those looking for companions through high-tech means.

Digital iPhone DogsDownloadable Digital AnimalsToy-Resurrecting AppsFurry Pet RobotsCarefree Robotic Pet Fish

Trend

What is the High-Tech Pet trend?

High-Tech Pet: With the busy day-to-day life of most adult consumers, making time to spend with others can be challenging. Seeking to acquire of love and affection without having to put in too much personal time, consumers are turning to virtual pets such as robotic dogs to fill the void of companionship. Digital pets combine the convenience of technology with the need to care for another, reflecting the need for more contemporary ways to engage in communal activities.

Trend themes

Themes within the High-Tech Pet trend

Three behaviours holding the trend together
01

Virtual Pets

Consumers are turning to virtual pets such as robotic dogs to fill the void of companionship.

02

Digital Pet Applications

Digital pet applications provide a sound solution to owning a pet and teach children about animal life stages.

03

Robotics and Animal-Like Designs

The use of robotics and animal-like designs in creating toys offer new opportunities to create emotional connections with users.

Industry implications

What the High-Tech Pet trend means for industry

Where the trend changes the playbook
For

Toy Industry

Virtual pets and animal-like robotic toys create new market opportunities for the toy industry.

For

Technology Industry

Digital pet applications and game development create opportunities for the technology industry.

For

Education Industry

Digital pet applications that teach children about animal life stages provide new opportunities for the education industry.

Trend signals

Trend signals for High-Tech Pet

Trend score 4.5 out of 10, from popularity 73%, activity 55%, freshness 8%.

Popularity73%
Activity55%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the High-Tech Pet trend

6 featured examples from Jun 17, 2012 to Feb 22, 2013
Digital iPhone Dogs
CategoryTech

Digital iPhone Dogs

The Bandai SmartPet Transforms a Smart Phone into a Loveable Companion

The consumer electronics industry can leverage smartphone-companion integration to create innovative products that enhance user engagement and satisfaction.

Downloadable Digital Animals
CategoryLifestyle

Downloadable Digital Animals

These Digital Pets are a Sound Solution to the Real Thing

The trend suggests an opportunity for EdTech companies to tap into virtual learning platforms that can use interactive digital pets.

Toy-Resurrecting Apps
CategoryTech

Toy-Resurrecting Apps

The Tamagotchi iPhone App Lets You Relive Your Childhood

Mobile app developers can capitalize on the trend of nostalgic virtual pet apps by developing similar mobile apps for Android and iOS devices.

Furry Pet Robots
CategoryTech

Furry Pet Robots

The Cuddlebot by Anna Flagg Creates an Emotional Connection with Users

The development of robots like the Cuddlebot by Anna Flagg presents opportunities for companies in the robotics industry to create new, more advanced robotic companions, and robot…

Carefree Robotic Pet Fish
CategoryLifestyle

Carefree Robotic Pet Fish

Enjoy Aquatic Critters without the Responsibility with Robo-Fish

The development and production of robotic companion animals, like the Robo-Fish, can revolutionize the pet industry and cater to pet owners' evolving needs and preferences.

Smartphone-Controlled Fake Pets
CategoryTech

Smartphone-Controlled Fake Pets

The OMNIBOT i-SODOG Lets You Raise a Dog via Your iPhone

The introduction of smartphone-controlled robotic pets offers disruptive innovation opportunities in the pet industry, revolutionizing the way people interact with and care for an…