Trend cluster
Category

Indulgent
Decor

Alcohol-promoting tables reflect a more open and accepting culture of drinking.

Mini Tabletop Drinking GamesIce Cooler TablesIce Bucket-Infused TablesPortable Cocktail BarsVideo Game Drinking Tables

Trend

What is the Indulgent Decor trend?

Indulgent Decor: With celebrity culture often portraying acts of indecency in a very open and normalized manner, modern consumers, particularly youth, are subsequently becoming more immune and expressive of traditionally immoral activities. Furnishings that promote alcohol indulgence and behavior provide individuals with more convenient ways to drink socially at home, combining practical pieces of decor with the need to participate in acts of consumption.

Trend themes

Themes within the Indulgent Decor trend

Three behaviours holding the trend together
01

Normalization of Immoral Activities

As modern consumers become more immune to and expressive of traditionally immoral activities, furnishings that promote indulgence in these activities provide an opportunity for practical pieces of decor to be combined with the need to participate in acts of consumption.

02

Portable and Multi-Purpose Furnishings

There is a demand for furniture with added mobility and versatility, allowing individuals to take their entertainment with them wherever they go.

03

Innovative Drinking Games

The need for novelty and excitement in drinking activities has resulted in the development of both minimalist and extravagant drinking games.

Industry implications

What the Indulgent Decor trend means for industry

Where the trend changes the playbook
For

Furniture and Home Goods

Companies that efficiently merge innovative designs with functionality to create multi-purpose and unconventional furniture will likely appeal to a wider range of consumers.

For

Food and Beverage

A new wave of innovation in the drinking culture and party games provides an opportunity for bars and clubs to attract customers with merchandise that caters to their personality or interests.

For

Entertainment Technology

Companies that offer a wide range of interactive entertainment technology market products have an opportunity to expand their line of products by developing games that cater to young adults interested in drinking games and other alcohol-related activities.

Trend signals

Trend signals for Indulgent Decor

Trend score 4.4 out of 10, from popularity 67%, activity 56%, freshness 8%.

Popularity67%
Activity56%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Indulgent Decor trend

6 featured examples from Aug 5, 2012 to Mar 11, 2014