Adolescent Infatuation

Catering to pre-teen girls, boy band items satiate a need for fan obsession

Implications - Targeting youthful consumers can be challenging due to their constantly changing interests and attitudes, prompting brands to delve into more age-specific cultural factors that teens and tweens can identify with. Products branded by celebrity heartthrobs cater to youthful consumers who desire a way to visually express their devotion to pop culture and media, reflecting the growing demand for more generationally influenced marketing techniques.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
202,477 Total Clicks
May 13 - Dec 15
Average
Featured Examples
Iconic Band LEGO Recreations - LEGO Enthusiast Adly Syairi Ramly Creates LEGO Bands
SCORE 3.8
Mild 4,218 Clicks Pub: Mar 19, 14
Iconic Band LEGO Recreations
LEGO Enthusiast Adly Syairi Ramly Creates LEGO Bands
Many scenes, people and characters have been recreated with LEGO, but now thanks to Adly Syairi Ramly, there are LEGO bands. The Malaysian blogger has created a set of 20 iconic music bands in LEGO.... [More]
Tattoo-Covered Bags - The One Direction Backpack is Here in Time for Louis Tomlinson's 24th Birthday
SCORE 5.2
Warm 1,750 Clicks Pub: Dec 24, 15
Tattoo-Covered Bags
The One Direction Backpack is Here in Time for Louis Tomlinson's 24th Birthday
In honor of the oldest member of 1D, this One Direction backpack is decorated with all of Louis Tomlinson’s tattoos. In addition to making a great holiday gift, it would also make a decent... [More]
Boy Band Cosmetic Collections - This One Direction Makeup Collection References Popular Songs
SCORE 3.8
Mild 4,637 Clicks Pub: Aug 5, 13
Boy Band Cosmetic Collections
This One Direction Makeup Collection References Popular Songs
The ‘Little Things’ One Direction Makeup line is an adorable way for fans of the boy band to fuel their obsession of Harry, Liam, Louis, Niall and Zayn. The collection of lipsticks,... [More]
Boy Band-Approved Perfumes - South-Korean Pop Stars Put a Scent on Dreamy Girls
SCORE 4.6
Average 8,186 Clicks Pub: May 8, 13
Boy Band-Approved Perfumes
South-Korean Pop Stars Put a Scent on Dreamy Girls
How would you like to smell like your favorite boy band member’s ideal girl? South-Korean cosmetic brand Etude House takes the scent industry to next-level with its ‘Be My Princess’... [More]
Pop Group Pillows - This 'One Direction' Merchandise Will Have You Sleeping Like a Baby
SCORE 2.7
Mild 5,174 Clicks Pub: Sep 29, 13
Pop Group Pillows
This 'One Direction' Merchandise Will Have You Sleeping Like a Baby
This piece of ‘One Direction’ merchandise is not just a poster or a phone case, but something that will become a part of your bedroom decor. It is a ‘One Direction’ pillow... [More]
Boy Band Break Bars - KitKat is Selling Special Edition Chocolate Bars for the One Direction Break
SCORE 2.6
Mild 183 Clicks Pub: Dec 18, 15
Boy Band Break Bars
KitKat is Selling Special Edition Chocolate Bars for the One Direction Break
In a move that will both send many fans into tears while consoling them at the same time, KitKat released special edition chocolate bars for the One Direction break. For months the media and fans... [More]
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