Category
Tech
Automated Upkeep
Trend cluster
Category
Anti-Upgrade
Instead of trading for new devices, consumers are opting for cost-effective mods.
3.1
Trend score
Trend
What is the Anti-Upgrade trend?
Anti-Upgrade: With the advent of photo-centric social media sites like Instagram and Pinterest, the dramatic rise in photography has lead to a need for increased storage. Preferring a downstream approach to device upgrading, add-on storage devices are allowing consumers to save photos and data while travelling for optimizing gadget experience. As consumer data levels reach new peaks, the acceptance of higher storage devices and aftermarket tech accessories are satiating consumer demand to capture, create and store without previous constraints.
Trend themes
Themes within the Anti-Upgrade trend
Three behaviours holding the trend together01
Mobile Storage Devices
The increase in photo-centric social media sites like Instagram and Pinterest is leading to the need for higher storage devices such as mobile storage solutions like smartphones enabled USB drives, storage-boosting smartphone cases, and portable pocket computers.
02
Wireless Storage Solutions
The transition from hard connections to wireless technology continues to be a trend with products such as wireless storage stations and compact portable media streamers making the transition organic.
03
Multi-Functional Storage Devices
Devices such as Mophie's space pack and LaCie Fuel provide multi-functional solutions to the issues many power users face such as limited phone storage and the need for backup batteries.
Industry implications
What the Anti-Upgrade trend means for industry
Where the trend changes the playbookFor
Mobile Technology
The trend in mobile storage and wireless storage solutions is one that mobile technology professionals can adopt to provide more storage options, especially as social media becomes increasingly photo-centric.
For
Consumer Electronics
Consumer electronics professionals can incorporate multi-functional storage devices into their product lines to solve the issues of limited phone storage and the need for backup batteries.
For
Cloud Computing
The trend in wireless storage solutions and mobile storage devices provide cloud computing professionals with an opportunity to create more efficient and cost-effective cloud solutions.
Trend signals
Trend signals for Anti-Upgrade
Trend score 3.1 out of 10, from popularity 47%, activity 39%, freshness 8%.
Popularity47%
Activity39%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anti-Upgrade trend
5 featured examples from Jul 28, 2013 to Jan 29, 2014CategoryTech
Smartphone-Enabled USB Drives
The New Sony Micro USB Drive Works with Tablets and Smartphones
Smartphone-compatible USB drives present an opportunity for mobile device manufacturers to innovate and integrate these drives directly into their products.
CategoryTech
Portable Pocket Computers
The New Tango Super PC Can Easily Fit in the Back of Your Pants
The portable computer trend creates opportunities for computer hardware companies to innovate and improve on the latest technology to make computers smaller and more portable.
CategoryTech
Wireless Storage Stations
The SanDisk Connect Wireless Flash Drive Allows for Over-the-Air Backups
Disruptive innovation opportunity: Explore advancements in wireless storage technology that can revolutionize data storage and accessibility.
CategoryTech
Compact Portable Media Streamers
LaCie Fuel Brings Up to a Terabyte of Content with You Anywhere
The portable media streamer industry can benefit from incorporating extended storage capabilities and wireless access features like the LaCie Fuel, creating disruptive innovations…
CategoryTech
Storage-Boosting Smartphone Cases
The Space Back Solves Storage & Battery Problems at CES 2014
Disruptive innovation opportunity for companies to create smartphone cases and accessories that enhance storage and battery capabilities.
