Anti-Upgrade

Instead of trading for new devices, consumers are opting for cost-effective mods

Implications - With the advent of photo-centric social media sites like Instagram and Pinterest, the dramatic rise in photography has lead to a need for increased storage. Preferring a downstream approach to device upgrading, add-on storage devices are allowing consumers to save photos and data while travelling for optimizing gadget experience. As consumer data levels reach new peaks, the acceptance of higher storage devices and aftermarket tech accessories are satiating consumer demand to capture, create and store without previous constraints.
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
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214,140 Total Clicks
Jul 13 - Mar 14
Mild
Featured Examples
Smartphone-Enabled USB Drives - The New Sony Micro USB Drive Works with Tablets and Smartphones
SCORE 5.4
Warm 5,053 Clicks Pub: Dec 13, 13
Smartphone-Enabled USB Drives
The New Sony Micro USB Drive Works with Tablets and Smartphones
The new Sony micro USB drive is now available for Android smartphones and tablets. This USB drive has an ultra-portable design that fits perfectly and discretely on your mobile devices. There are 8GB,... [More]
Portable Pocket Computers - The New Tango Super PC Can Easily Fit in the Back of Your Pants
SCORE 4.3
Average 1,285 Clicks Pub: Jan 29, 14
Portable Pocket Computers
The New Tango Super PC Can Easily Fit in the Back of Your Pants
The new Tango Super PC Portable Windows System is designed to fit in your pocket with ease. It’s like a portable drive that stores all your system files but can also be hooked up as an actual... [More]
Wireless Storage Stations - The SanDisk Connect Wireless Flash Drive Allows for Over-the-Air Backups
SCORE 2.5
Untested 1,116 Clicks Pub: Jul 28, 13
Wireless Storage Stations
The SanDisk Connect Wireless Flash Drive Allows for Over-the-Air Backups
With more and more companies moving up into the ‘clouds’ when it comes to storage, it’s simple products like the SanDisk Connect Wireless Flash Drive that make the transition... [More]
Compact Portable Media Streamers - LaCie Fuel Brings Up to a Terabyte of Content with You Anywhere
SCORE 2.6
Mild 1,437 Clicks Pub: Jan 28, 14
Compact Portable Media Streamers
LaCie Fuel Brings Up to a Terabyte of Content with You Anywhere
Making the choice between which media to store and what not to store on an iPad or tablet can be tricky, but the LaCie Fuel can help to effectively extend the storage capabilities of your device by... [More]
Storage-Boosting Smartphone Cases - The Space Back Solves Storage & Battery Problems at CES 2014
SCORE 2
Untested 1,421 Clicks Pub: Jan 8, 14
Storage-Boosting Smartphone Cases
The Space Back Solves Storage & Battery Problems at CES 2014
Mophie’s Space Pack is looking to solve the big problems with iPhones—battery and storage. With its Space Pack, Mophie provides users with a backup battery and 16 or 32 gigs of storage space.... [More]
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