Tributes to classic cult movies aim to open up nostalgic features to new eras
Implications - While new and improved innovations in tech and media often provide a refreshing take, futuristic concepts are often hard for consumers to relate or connect with. Utilizing cult movie classics as promotional mechanisms or packaging techniques provides a sense of familiarity that consumers can instantly recognize, combining nostalgic pop culture references with the need to market through more emotional means.
12 Featured, 98 Examples:
1,132,338 Total Clicks
Nov 11 — Mar 14
Consumer Insight Topics: