Category
Fashion
Scaled Restraint
Trend cluster
Category
Personalizing
Provocative
Eccentric lingerie reflects a turn toward more individualized expression.
4.6
Trend score
Trend
What is the Personalizing Provocative trend?
Personalizing Provocative: With viral media and online culture resulting in more open and expressive methods of communication, modern consumers are becoming more comfortable with showcasing their own individuality. Offering an alternative to the traditionally sultry undergarments, eccentric lingerie allow individuals to showcase more of their personal tastes, demonstrating less focus on physical attributes and more attention on allowing consumers to indulge in their own distinctive personalities.
Trend themes
Themes within the Personalizing Provocative trend
Three behaviours holding the trend together01
Individualized Expression
Consumers are expressing their individual tastes and personalities through their clothing and undergarments rather than focusing on traditional sexy assets.
02
Personalized Undergarments
Undergarment makers are offering unique designs and custom prints to tailor undergarments to the individual consumer.
03
Eco-Friendly Disposables
3D printing technology is creating eco-friendly and disposable undergarments with built-in sanitary pads for women.
Industry implications
What the Personalizing Provocative trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
By embracing individuality through design, apparel companies can disrupt traditional market expectations and provide a platform for consumers to express themselves.
For
3D Printing Technology
3D-printed eco-friendly disposable undergarments offer an innovative and practical solution to women's hygiene-related needs.
For
Marketing and Advertising
Marketing campaigns centered around uniquely designed or personally branded undergarments cater to the individual tastes and preferences of consumers.
Trend signals
Trend signals for Personalizing Provocative
Trend score 4.6 out of 10, from popularity 68%, activity 60%, freshness 8%.
Popularity68%
Activity60%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personalizing Provocative trend
5 featured examples from Nov 28, 2012 to Nov 27, 2013CategoryFashion
Electrically Illuminated Lingerie
A Raver Girl Can Highlight Her Assets with a Light-Up Bra
Potential for established and emerging fashion brands to integrate light-up clothing and sustainable lighting technology into their collections.
CategoryUnique
Printed One-Use Undergarments
Always Have Clean Delicates with 3D-Printed Disposable Underwear
Opportunity for disruptive innovation in the fashion industry by adopting 3D printing technology to create sustainable and disposable undergarments.
CategoryPop Culture
Iconic British Figure Lingerie
Show Off Your Regal Bits with the Ladies Panties by Twisted Tee
Fashion industry can create a new line of personalized and humorous clothing items to cater to a wide range of consumers.
CategorySpecial
Metallic Costume Lingerie
This Bra and Belt Set is Perfect for a Burlesque Halloween Outfit
Disruptive innovation opportunity: Explore new retail strategies, such as online marketplaces or subscription-based services, to offer a wide range of fashion products, including…
CategoryFashion
Luck-Infused Underwear
'Lucky Looms' Brings You the Legitimate Luckiest Underwear in the World
Fashion and apparel companies could incorporate superstitions or luck-infused elements into their products to attract consumers.
