An advertising agency Crispin Porter + Bogusky recently collaborated with underwear garment maker Fruit of the Loom to produce lucky underwear -- allegedly, the luckiest underwear in the world.
Most of us have heard of lucky underwear; some may have them for a specific event of the week, but the problem is whether you know if they're actually lucky. Fruit of the Loom has cleverly come up with an advertising strategy that involves them traveling to the ends of the earth and back to infuse over 2,000 pairs of underwear with actual luck.
The video starts the luck-infusion process in Illinois and passed every single pair of underwear through a horseshoe to infuse it with luck. They then went to Nevada, to the winged figures of the Republic, widely regarded as one of the ten luckiest places in America; they rubbed the underwear on the statues. The next stop was LA, California, tossing the garments into a lucky well.
What's Driving This Trend
- Luck-infused Products
- There is an opportunity to develop more products that incorporate superstitions or luck-infused elements.
- Experiential Marketing
- More companies could use experiential marketing to create unique and memorable experiences for their customers.
- Superstition-based Advertising
- Superstition-based advertising may be a way for brands in various industries to create campaigns that appeal to consumers seeking luck or good fortune.
Who This Affects Most
- Fashion and Apparel
- Fashion and apparel companies could incorporate superstitions or luck-infused elements into their products to attract consumers.
- Travel and Tourism
- Travel and tourism companies could offer luck-infused experiences or destinations to cater to consumers interested in superstitions or good fortune.
- Marketing and Advertising
- Marketing and advertising agencies could develop campaigns that utilize superstitions or luck-infused elements to create unique and memorable experiences for consumers.
