Nykaa Fashion, an Indian e-commerce company that sells a wide variety of fashion, beauty and wellness products to consumers of different demographics, has well and truly taken a bold step towards the growing market of men's underwear with the launch of an eco-conscious underwear brand called 'Gloot.'
The 'Gloot' underwear brand includes a wide variety of products that include briefs, boxer briefs and trunks that are made available in a range of colors.
What's more, this underwear brand espouses the ideals of environmental care, making use of materials such as Lenzing Lyocell, which enables them to achieve a far lower carbon footprint than conventional fibers. The brand also uses recycled plastics for packaging.
Ultimately, the 'Gloot' underwear brand is positioned as being able to offer comfort, style and eco-friendly credentials.
Image Credit: Nykaa Fashion
What Makes This Trend Stand Out
- Eco-friendly Underwear
- Increasing demand for sustainable and environmentally-friendly clothing presents an opportunity for companies to develop eco-conscious underwear brands.
- Lenzing Lyocell Material
- The use of innovative and sustainable materials like Lenzing Lyocell helps to reduce the carbon footprint of clothing production and creates opportunities for companies to develop new materials.
- Recyclable Packaging
- The trend towards using recyclable packaging in the fashion industry provides opportunities for companies to develop new packaging solutions that are eco-friendly.
Sectors Adopting This
- Fashion
- Sustainable clothing is a growing market, with interest from consumers worldwide, providing opportunities for companies in the fashion industry to capitalize on eco-friendly products.
- Manufacturing
- The growth of sustainable fashion has created opportunities for manufacturers to develop innovative and eco-friendly production techniques and materials.
- E-commerce
- The rise of e-commerce platforms presents an opportunity for companies to reach a wider audience and sell eco-friendly products, like Gloot underwear, to consumers around the globe.
