La Coochie, a future-facing underwear brand founded by Los Angeles local Caroline Argirokastritis, offers a range of elevated panties that are designed to be better for your body. La Coochie has partnered with sustainable fabric mills to develop the softest certified organic cotton jersey and certified (toxic-free) nylon mesh fabrics that, according to the brand, "let your coochie breathe." This is compared to traditional cotton, which is filled with harsh chemicals like chlorine and carcinogens.
La Coochie offers mid-rise and high-rise thongs and briefs in sizes XS-XL. The collection includes the High Rise Thong, the Mid Rise Thong, the High Rise Brief, and the Mid Rise Brief. Each underwear is available in two colorways -- Midnight Black and Limited Edition Rosé and is priced between $11 and $13 USD.
Image Credit: La Coochie
Why This Trend Is Growing
- Toxin-free Underwear
- As consumers become more conscious of the toxins present in everyday items, offering toxin-free underwear presents an opportunity to appeal to health-conscious customers.
- Sustainable Fabric
- Developing sustainable fabric materials can promote a more eco-friendly and ethical manufacturing process.
- Breathable Fabric
- Creating breathable fabric can enhance the comfort level of underwear and provide a unique selling point for brands.
Industries Being Reshaped
- Fashion and Apparel
- The fashion and apparel industry could benefit from incorporating more sustainable and health-conscious materials into their products to appeal to consumers.
- Textile Manufacturing
- Textile manufacturers can focus on developing sustainable and breathable fabric materials to supply to fashion and apparel brands.
- Fitness and Health
- The fitness and health industry can promote the use of toxin-free and breathable underwear as part of a healthy and active lifestyle.
