Category
Lifestyle
Performance Powders
Trend cluster
Category
Fried
Indulgence
Deep-fried foods reflect a growing consumer demand for enhanced consumption.
2.4
Trend score
Trend
What is the Fried Indulgence trend?
Fried Indulgence: As consumers mature, exposure to more diverse, cultural settings prompts a growing need for enhanced everyday goods. Seeking to revamp traditional snack foods with more indulgent and enticing qualities, brands are turning to excessive deep-fried techniques to add extravagant allure to the product. A turn towards over-the-top eats reflects a backlash to the more prudent health-focused lifestyle.
Trend themes
Themes within the Fried Indulgence trend
Three behaviours holding the trend together01
Indulgent Excess
Brands are responding to a consumer desire for more indulgent qualities in everyday goods by adding excessive deep-fried techniques to their products.
02
Sweet and Savory Combinations
Chefs and food bloggers alike are constantly trying out unique and delicious sweet and savory combinations in their dishes.
03
Fried Twists on Classic Dishes
Food bloggers and experimental chefs are creating new twists on classic dishes by deep frying them or incorporating elements of deep-fried foods.
Industry implications
What the Fried Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can respond to the trend towards indulgent excess by innovating new recipes that feature deep-fried techniques and sweet and savory combinations.
For
Hospitality
Hotels and restaurants can offer unique and tantalizing dishes inspired by fried twists on classic dishes to attract adventurous foodies and enhance their culinary offerings.
For
Packaged Goods
Companies that produce packaged goods can update their product lines with new flavors and deep-fried twists on classic dishes to appeal to consumers seeking more indulgent snacking options.
Trend signals
Trend signals for Fried Indulgence
Trend score 2.4 out of 10, from popularity 38%, activity 26%, freshness 8%.
Popularity38%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fried Indulgence trend
6 featured examples from Jan 30, 2014 to Nov 4, 2015CategoryLifestyle
Fried Noodle Cups
This Extravagant Recipe Turns Ramen Noodles into a Deep Fried Meal
Food and beverage industry can explore new flavor profiles and create marketable dishes by incorporating unconventional cooking techniques.
CategoryLifestyle
Fried Cheesy Macaroni Sandwiches
The Grilled Mac and CHeese Sandwich From DudeFoods is Epic
Fast casual restaurants that offer innovative, gourmet sandwiches with unique ingredients and preparation methods could tap into the growing market of consumers seeking unique com…
CategoryLifestyle
DIY Deep-Fried Cheese Recipes
These Deep Fried Cheese-Stuffed Doritos are for the Cheese Lovers
Opportunity for food and beverage companies to develop and market new deep-fried cheese products.
CategoryLifestyle
Insane Heart-Attack Cheeseburgers
The Monte Cristo Burger by Michael Voltaggio is Sweet & Savory
Creating new menu items and limited edition creations that attract customers and create buzz in the highly competitive restaurant industry.
CategoryLifestyle
Fried Sandwich Balls
These Monte Cristo Fried Treats are Filled with Ham and Gooey Cheese
With more people seeking novelty and innovation in their food choices, creating and popularizing this kind of avant-garde delicacies can be appealing to various niche markets.
CategoryLifestyle
Savory Bacon Cannolis
These Fried Italian Desserts are Filled with Crispy Meat for Added Crunch
Opportunity for restaurants and food brands to offer unique, innovative, and unconventional savory dessert options that cater to adventurous eaters.
