Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branding
Temptation
Suggestive imagery uses risqué themes to cater to more intimate desires.
3.3
Trend score
Trend
What is the Branding Temptation trend?
Branding Temptation: Attempting to go beyond the surface level appeal of ordinary product designs, brands are targeting consumers through deeper desires and passions that they can identify with. The use of seductive imagery, such as womanly features and risqué clothing, utilizes elements of sex appeal to draw in male consumers who are drawn to provocative elements, reflecting a move towards more intimately exposed forms of imagery.
Trend themes
Themes within the Branding Temptation trend
Three behaviours holding the trend together01
Sensual Branding
Brands are targeting consumers through deeper desires and passions by using seductive imagery and elements of sex appeal.
02
Suggestive Packaging
Product packaging is becoming more provocative and seductive by utilizing lingerie graphics and suggestive branding strategies.
03
Heat-Triggered Paint Technology
Heat-sensitive paint technology is being used creatively to tie art and product together, leading to innovative and interactive designs.
Industry implications
What the Branding Temptation trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Industries such as food and beverage are utilizing sensual and suggestive branding to target consumers with an appreciation for provocative design.
For
Fashion
The use of lingerie graphics and seductive imagery in product packaging is appealing to consumers with an interest in fashion and burlesque styles.
For
Art and Design
Innovative uses of heat-sensitive paint technology in product design lead to more interactive and unique art and design opportunities.
Trend signals
Trend signals for Branding Temptation
Trend score 3.3 out of 10, from popularity 52%, activity 40%, freshness 8%.
Popularity52%
Activity40%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Branding Temptation trend
5 featured examples from Jan 18, 2012 to Sep 16, 2014CategoryLifestyle
Suggestive Soda Branding
The Pantyhose Soda Can Design is an Example of Suggestive Marketing
Opportunities to disrupt the beverage industry by reimagining product packaging and marketing approaches.
CategoryTech
Heat-Triggered Paint Illustrations
This Racing Red Bull Helmet Features a New Heat-Triggered Paint
Innovative opportunities in the automotive industry to integrate heat-triggered paint technology for customizable vehicle designs.
CategoryLifestyle
Sweetly Seductive Packaging
Glint is Swathed in Delicious Sensuality
The food and beverage industry can leverage packaging design to evoke emotions and entice consumers, leading to increased sales and brand recognition.
CategoryArt & Design
Retro Pin-Up Packaging
This Miss Mary's Beverage Branding Embraces Vintage Imagery
The alcoholic beverage industry can take advantage of retro pin-up branding to create unique packaging designs that appeal to consumers.
CategoryLifestyle
Belly-Branded Ointments
Bio Oil Packaging Flaunts Flawless Skin to Express its Epidermal Specialty
Industry leaders can use body part branding and minimalistic design to create effective packaging and differentiate their products from competitors.
