Category
World
Layered Getaways
Trend cluster
Category
Mapping
Memories
Appealing to sentimental travelers, DIY maps make experiences longer lasting.
2.3
Trend score
Trend
What is the Mapping Memories trend?
Mapping Memories: While trips and excursions often feature thrilling and exciting moments, those memories often become fleeting recollections once the trip has concluded. Seeking to make experiences longer lasting, consumers are turning to DIY approaches to create customized features that act as reminders of where they've been. Wall maps and pinnable globes allow travelers to visually record all of their globetrotting adventures, reflecting a growing demand for keepsakes that make memories more enduring.
Trend themes
Themes within the Mapping Memories trend
Three behaviours holding the trend together01
DIY Memories
Consumers enjoy DIY approaches to create customized features that act as reminders of where they've been.
02
Interactive Home Decor
Consumers are increasingly seeking interactive home decor that allows them to express their personality and reflect their identity.
03
Customized Travel Accessories
Travelers are seeking customized accessories that help them keep track of their trips and reflect on their experiences.
Industry implications
What the Mapping Memories trend means for industry
Where the trend changes the playbookFor
Home Decor
There is an opportunity in the home decor industry to create more interactive and customized products to meet the demand of consumers.
For
Travel Accessories
The travel accessories industry can expand their product offerings to meet the growing demand for customized and personalized items.
For
Art
Artists and art institutions can find opportunities in launching collaborative projects that engage consumers in creating and expressing their memories and experiences through art.
Trend signals
Trend signals for Mapping Memories
Trend score 2.3 out of 10, from popularity 27%, activity 35%, freshness 8%.
Popularity27%
Activity35%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mapping Memories trend
6 featured examples from May 14, 2012 to Feb 14, 2014CategoryArt & Design
World Wallpaper Art
This World Map Wall Mural is Perfect for Geographers and Travelers
Home decor companies can take advantage of the trend towards geography-themed wallpaper art to create unique and customizable products for residential and commercial spaces.
CategoryWorld
Pinnable Model Planets
The Cork Globe is an Interactive Spherical Map to Which You Can Stick Tacks
Disruptive innovation opportunity: Integrate interactive globes and maps into educational curricula to enhance students' understanding and engagement with geography.
CategoryArt & Design
Globetrotting Plot Charts
The 'Where I've Been' Scratch Map is a Traveler Must-See
Travel agencies can provide similar products to add to their current offerings, or invest in the creation of unique mapping technologies for modern travelers.
CategoryWorld
Crowdsourced Memory Maps
The 'Map Your Memories' Gets Artists to Make Personalized Manhattan Maps
'Map Your Memories' encourages collaboration and creativity in the art world
CategoryArt & Design
Sticky Note Maps
Nobutaka Aozaki is Creating a Map of Manhattan Using Only Paper Notes
The art and design industry can leverage the trend of analog and crowd-sourced art to create unique and inclusive works that engage the community and promote sustainability.
CategoryArt & Design
Sprinkle-Accented Maps
This DIY Project Lets You Accentuate Customized Pictures with Sprinkles
Disruptive innovation opportunity: Developing new techniques and materials to create personalized and unique home decor items.
