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Primitive Packaging

Rustic wood branding caters to more rugged, outdoorsy male consumers

Implications - With male consumers often relying less on emotional instincts compared to female buyers, brands are turning to more visually relatable aesthetics that allow men to easily associate the product with their persona. Rustic packaging, such as chopped log bottles, provide a sense of simplicity and ruggedness that masculine consumers can relate to, combining natural elements of the outdoors with the need to cater to a consumer's personal interests.

SCORE 4.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 53 Related: 720,434 Total Clicks

Date Range: Aug 13 - Sep 14

Trending: Warm

Consumer Insight Topics: Marketing Branding

Featured Examples

Reinvigorated Honey Jars - Ashley Gustafson's Honey Jar Design Brings a Freshness to Overused Motifs

SCORE 6.6

Warm 16,276 Clicks Pub: Sep 16, 14

Reinvigorated Honey Jars

Ashley Gustafson's Honey Jar Design Brings a Freshness to Overused Motifs

The ‘SUE BEE HONEY’ jar design by Ashley Gustafson is a clever way to include honeybee and hexagonal motifs in a simple, subtle way. These elements are practically present in just about... [More]

Eco Sand Packaging - Sand Packaging is Carefully Composed of Abundant Natural Material

SCORE 6.2

Warm 11,313 Clicks Pub: Feb 4, 14

Eco Sand Packaging

Sand Packaging is Carefully Composed of Abundant Natural Material

This Sand Packaging concept really demonstrates outside of the box thinking. While it has been composed to take a rectangular shape, the item is made from a very unexpected beach-acquired substance.... [More]

Chopped Log Bottles - Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product

SCORE 5.6

Warm 11,394 Clicks Pub: Oct 14, 13

Chopped Log Bottles

Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product

Have a shot of a distilled alcoholic spirit and your throat will instantly feel warm. Firewood Vodka packaging has been designed to invoke that comforting sensation, which becomes especially... [More]

Undulating Dairy Branding - Violet Hill Farm Cheese Packaging Emulates the Cows' Grazing Landscape

SCORE 3.8

Mild 7,153 Clicks Pub: Oct 10, 13

Undulating Dairy Branding

Violet Hill Farm Cheese Packaging Emulates the Cows' Grazing Landscape

The inspiration behind the lovely sinuous shape of Violet Hill Farm cheese packaging is the land from which the product comes; yet, even without this poetic allusion to agricultural Wisconsin, the... [More]

Elegant Jam Jar Branding - Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it

SCORE 4.6

Average 24,523 Clicks Pub: Oct 3, 13

Elegant Jam Jar Branding

Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it

With Holy Belle Moonshine packaging, the notion of illicitly distilled whiskey is given a touch of feminine charm. The jam jars maintain that under-the-table idea, yet they would simultaneously look... [More]

Album Cover Chopping Boards - The 'Chop Chop' Album by Bell X1 Doubles as a Wooden Cutting Board

SCORE 1.6

Untested 1,364 Clicks Pub: Aug 17, 13

Album Cover Chopping Boards

The 'Chop Chop' Album by Bell X1 Doubles as a Wooden Cutting Board

Irish band ‘Bell X1’ took quite a literal approach with the presentation of its latest album, ‘Chop Chop.’ A limited number of oak album cases were made, serving as album... [More]