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Primitive Packaging

Rustic wood branding caters to more rugged, outdoorsy male consumers

Implications - With male consumers often relying less on emotional instincts compared to female buyers, brands are turning to more visually relatable aesthetics that allow men to easily associate the product with their persona. Rustic packaging, such as chopped log bottles, provide a sense of simplicity and ruggedness that masculine consumers can relate to, combining natural elements of the outdoors with the need to cater to a consumer's personal interests.

Trend Themes
1. Masculine/outdoorsy Packaging - Rustic packaging, such as chopped log bottles, provide a sense of simplicity and ruggedness that masculine consumers can relate to, combining natural elements of the outdoors with the need to cater to a consumer's personal interests.
2. Novelty Packaging - The 'Chop Chop' Album by Bell X1 serves as a wooden cutting board, which is an extremely creative way to package an album.
3. Eco-friendly Packaging - The Sand Packaging concept uses abundant natural materials, such as sand, as a sustainable solution for product and gift wrapping that deviates from the common paper recycling system.
Industry Implications
1. Food and Beverage Packaging - Eco-friendly packaging options like Sand Packaging and undulating cheese packaging can help companies reduce their carbon footprint, while novel packaging options like wooden album covers and jam jars add an extra level of appeal to products.
2. Music and Entertainment - Incorporating unique and innovative packaging, like wooden album covers that double as cutting boards or eco-friendly packaging made of sand, can help artists stand out in a crowded market and appeal to fans who value physical copies of their music.
3. Personal Care and Wellness - Masculine/outdoorsy packaging trends can be a great fit for personal care and wellness products catering to male consumers who want to connect with products that reflect their interests. Eco-friendly packaging options like Sand Packaging can also appeal to consumers who prioritize sustainability and the environment.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
902,641 Total Clicks
Date Range:
Aug 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Reinvigorated Honey Jars
Reinvigorated Honey Jars
Ashley Gustafson's Honey Jar Design Brings a Freshness to Overused Motifs
The ‘SUE BEE HONEY’ jar design by Ashley Gustafson is a clever way to include honeybee and hexagonal motifs in a simple, subtle way. These elements are practically present in just about... MORE
Eco Sand Packaging
Eco Sand Packaging
Sand Packaging is Carefully Composed of Abundant Natural Material
This Sand Packaging concept really demonstrates outside of the box thinking. While it has been composed to take a rectangular shape, the item is made from a very unexpected beach-acquired substance.... MORE
Chopped Log Bottles
Chopped Log Bottles
Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
Have a shot of a distilled alcoholic spirit and your throat will instantly feel warm. Firewood Vodka packaging has been designed to invoke that comforting sensation, which becomes especially... MORE
Undulating Dairy Branding
Undulating Dairy Branding
Violet Hill Farm Cheese Packaging Emulates the Cows' Grazing Landscape
The inspiration behind the lovely sinuous shape of Violet Hill Farm cheese packaging is the land from which the product comes; yet, even without this poetic allusion to agricultural Wisconsin, the... MORE
Elegant Jam Jar Branding
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
With Holy Belle Moonshine packaging, the notion of illicitly distilled whiskey is given a touch of feminine charm. The jam jars maintain that under-the-table idea, yet they would simultaneously look... MORE
Album Cover Chopping Boards
Album Cover Chopping Boards
The 'Chop Chop' Album by Bell X1 Doubles as a Wooden Cutting Board
Irish band ‘Bell X1’ took quite a literal approach with the presentation of its latest album, ‘Chop Chop.’ A limited number of oak album cases were made, serving as album... MORE

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