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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Stimulated Branding

Brands turn to eclectic packaging to satiate a need for visual enticement

Implications - Moving away from the more minimalist and straightforward packaging designs, brands are opting for hypnotic imagery to target buyers through eclectic sensory patterns. By opting for greater visual stimulation, brands seek to engage with consumers on a deeper level, satiating a consumer need for marketing techniques that challenge one’s ocular aptitude.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
774,615 Total Clicks
Date Range:
Nov 13 — Mar 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Compacted Geometric Packaging
Compacted Geometric Packaging
NRG Organic Tea Boxes Give an Illusion of Great Depth and Complexity
A rectangular box is probably one of the most common containers for retail products, but there can be value in opting for something more elaborate. NRG Organic Tea packaging is made of creased paper... MORE
Groovy Booze Branding
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
Devil’s Peak Beer packaging makes vintage graphics look fresh once more, thanks to the design work of Rudi de Wet. The three bespoke labels were developed for Maven Craft Beer as client gifts... MORE
Pattern-Mixing Perfume Packaging
Pattern-Mixing Perfume Packaging
Balenciaga's Rosabotanica Perfume Packaging Mixes Prints & Scents
The Rosabotanica perfume packaging from Balenciaga features a mix of clashing black and white stripes and colorful flowers. Pattern-mixing has been popular on the runways for the past few seasons... MORE
Textile Bottle Branding
Textile Bottle Branding
Whirling Tulip Packaging Embraces a Look of Textural Substantiality
Whirling Tulip packaging comes to look like a real well-rounded commodity with an image that has much greater depth than its competing products do. Emre Telli of Germany came up with this winning... MORE
Ingredient-Indicating Designs
Ingredient-Indicating Designs
Zotter Mixing Bar Packaging Creatively Features the Candy Contents
The Zotter Mixing Bar packaging concept is about as inventive as the very method of producing each sweet treat. The Zotter Mi-Xing Bar is custom-designed by the consumer himself, enabling him to... MORE
Colorful Infinity-Inspired Branding
Colorful Infinity-Inspired Branding
This New Co-op Brewery Branding is Bold, Friendly and Unique
Minneapolis design firm Little has recently created a creative and visually appealing brewery branding identity for Fair State Brewing Cooperative that just works. As Minnesota’s first... MORE

Related Trend Reports & Custom Market Research

Related Examples

Petite Perfume Brooches
Petite Perfume Brooches
These Miniature Fashion Pins Mimic the Look of Designer Fragrance Bottles
Floral Champagne Bottles
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
Nautical Booze Branding
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
Vulgar Beverage Branding
Vulgar Beverage Branding
Bliss Fruit Wine Packaging Displays Indelicate Images of Food Consumption
Picante Liqueur Finishers
Picante Liqueur Finishers
Bittermens Hellfire Habanero Shrub is Specially Designed for Mixologists
Daydream-Inspired Beer Labels
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
Fanciful Bottle Branding
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
Keyhole-Peeping Packaging
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
Vintage Owl-Inspired Packaging
Vintage Owl-Inspired Packaging
East Van Vodka’s New Label Branding is Quirky and Unique
Playful Social Cider Branding
Playful Social Cider Branding
The Creative Branding Used for the Flying Pig Cider is Hip and Young
Railway-Inspired Lager Packaging
Railway-Inspired Lager Packaging
The Farnham Ale & Lager Brewery's Branding is Positively Macho
Iconic Fragrance Redesigns
Iconic Fragrance Redesigns
The Guerlain Perfume Bottle is Reinterpreted for Its 160th Anniversary
Tabbed Bottle Branding
Tabbed Bottle Branding
OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message
Messy Trajectory Marketing
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
Textural Still Life Photography
Textural Still Life Photography
Simon Escourbiac Captures the Essence of the Product Being Shot
Crystallized Canine Cologne
Crystallized Canine Cologne
The Sexy Beast Fragrance Will Have Your Pup Smelling Fresh
Scratch-Off Booze Branding
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
Revived Beverage Vessels
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
Regal Girly Gift Boxes
Regal Girly Gift Boxes
The 'Marie Antoinette Welcome Kit' Spoils Hotel Visitors Like Royalty
Silly Sci-fi Scents
Silly Sci-fi Scents
‘Eau My’ by George Takei is Sure to Give the Fans a Good Laugh
Dystopian Competition Chocolate Bars
Dystopian Competition Chocolate Bars
Vosges' Hunger Games Chocolate Features the 12 Districts
Neutral Font Fragrances
Neutral Font Fragrances
The Guts and Glory Helvetica Perfume Does Not Smell Like Anything
Boldly Basic Booze Branding
Boldly Basic Booze Branding
Northcoast Beer Packaging Uses Geometric Shapes to Comment on Content
Psychedelic Booze Branding
Psychedelic Booze Branding
Tarantino Beer Packaging Gets Groovy With the Image of an Elephant
Circle-Based Bottle Branding
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
play_circle_filled Perfume-Inspired Food Packaging
Perfume-Inspired Food Packaging
Callegari Olive Oil Branding Dresses Up in Different Disguises
Illustrated Aroma Branding
Illustrated Aroma Branding
Twinings Pyramids Tea Packaging Visually Suggests its Flavors
Playfully Retro Packaging
Playfully Retro Packaging
Brigaderia Tea Time Branding is as Lighthearted as its Range of Flavors
Peace-Promoting Perfumes
Peace-Promoting Perfumes
The 'Make Perfume Not War' Collection Gives Back to Charities
Confectionery Stationery
Confectionery Stationery
Chocolate Bars Wrapped in Foil Make for Sweet Greeting Cards
Soy Sauce Dessert Bars
Soy Sauce Dessert Bars
The Savory Ramen Chocolate Bar Combines Soup and Sweets
Chalkboard Booze Branding
Chalkboard Booze Branding
The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
Urbane Bottle Branding
Urbane Bottle Branding
Lawyer's House Wine Packaging Suits Up with a Sophisticated Sticker
Sketched City Wrappers
Sketched City Wrappers
Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises
DIY Bunny Chocolate Wrappers
DIY Bunny Chocolate Wrappers
These Origami Easter Rabbit Design Labels are Fun to Create
Octahedral Infusion Branding
Octahedral Infusion Branding
Senba Tea Packaging Has Great Dimension that Alludes to its Flavor
Organic Motif Merchandizing
Organic Motif Merchandizing
Domaci Caj Tea Packaging is Infused with Lively Forms of Loose Leaf
Beautifully Bottled Infusions
Beautifully Bottled Infusions
Paromi Tea Packaging Looks Refined in Matte Glass Bottles
Voluptuous Infusion Branding
Voluptuous Infusion Branding
Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
Loud Beverage Branding
Loud Beverage Branding
Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor
Dripping Brew Branding
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
Day-Designated Desserts
Day-Designated Desserts
Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
Bookish Confection Branding
Bookish Confection Branding
Unwrapping Chocolate Books Packaging is a Story with a Happy Ending
Homespun Bottle Branding
Homespun Bottle Branding
Valmiera Blackcurrant Wine Packaging Exudes an Artisan Image
Doodled Dessert Branding
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
Bite-Ready Branding
Bite-Ready Branding
Tusso Packaging Presents its Products Like They're Set to be Eaten Immediately
Flower Bed Brew Branding
Flower Bed Brew Branding
T Packaging by Maria Nestles Every Infusion into a Delicate Floret
Cootie Catcher Cartons
Cootie Catcher Cartons
Tea Smile Packaging is Playfully Assembled Origami-Style
Sketched Bottle Branding
Sketched Bottle Branding
Michelberger Booze Enchants with Fairytale-Inspired Packaging
Bundled Bottle Branding
Bundled Bottle Branding
This Russian Vodka Packaging Dons a Knitted Sweater
Ballistic Missile Branding
Ballistic Missile Branding
BMG-10 Beer Packaging Takes an Explosive Aesthetic
Cracked Flask Branding
Cracked Flask Branding
Broken Bottle Beer Packaging Will Start a Bar Fight
Cartoon Bottle Branding
Cartoon Bottle Branding
The Shamil Ramazanov Coca-Cola Bottle Makes You Feel Like a Child Again
Animated Bottle Branding
Animated Bottle Branding
Chin8neri Packaging Gives a Vintage Beverage New Flavor