Category
Lifestyle
Assisted Choices
Trend cluster
Category
Stimulated
Branding
Brands turn to eclectic packaging to satiate a need for visual enticement.
4.6
Trend score
Trend
What is the Stimulated Branding trend?
Stimulated Branding: Moving away from the more minimalist and straightforward packaging designs, brands are opting for hypnotic imagery to target buyers through eclectic sensory patterns. By opting for greater visual stimulation, brands seek to engage with consumers on a deeper level, satiating a consumer need for marketing techniques that challenge one’s ocular aptitude.
Trend themes
Themes within the Stimulated Branding trend
Three behaviours holding the trend together01
Eclectic Sensory Patterns in Packaging Design
Brands are using more complex and visually stimulating packaging designs to challenge and engage consumers on deeper levels.
02
Mixed Media Branding
The use of mixed media in branding, as seen in pattern-mixing on perfume packaging and textile-inspired bottle designs, creates a unique and visually appealing packaging that stands out on store shelves.
03
Customized Packaging
Designers are exploring packaging customization options such as offering ingredient-indicating designs to allow consumers to create their own unique flavor combinations.
Industry implications
What the Stimulated Branding trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
By using eclectic sensory patterns and mixed media branding, marketers can create packaging designs that resonate with consumers and differentiate their products from competitors.
For
Food and Beverage
Customized packaging options such as ingredient-indicating designs and geometric shapes can help food and beverage brands stand out on the shelves and provide consumers with unique product offerings.
For
Design and Manufacturing
Customized packaging and mixed media branding require innovation in the design and manufacturing processes, presenting an opportunity for design and manufacturing professionals to create unique and engaging products.
Trend signals
Trend signals for Stimulated Branding
Trend score 4.6 out of 10, from popularity 68%, activity 61%, freshness 8%.
Popularity68%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Stimulated Branding trend
6 featured examples from Nov 15, 2013 to Feb 26, 2014CategoryLifestyle
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
Craft breweries can leverage unique and eye-catching packaging to differentiate themselves in a crowded market.
CategoryMarketing
Compacted Geometric Packaging
NRG Organic Tea Boxes Give an Illusion of Great Depth and Complexity
Exploring compacted geometric packaging techniques can enhance product presentation and create a unique brand experience for food and beverage companies.
CategoryFashion
Pattern-Mixing Perfume Packaging
Balenciaga's Rosabotanica Perfume Packaging Mixes Prints & Scents
Opportunities to incorporate pattern-mixing designs in clothing, accessories, and cosmetic packaging.
CategoryMarketing
Textile Bottle Branding
Whirling Tulip Packaging Embraces a Look of Textural Substantiality
The beverage packaging industry can leverage textile-inspired patterns and cultural motifs to create visually striking products that stand out on the shelf.
CategoryMarketing
Ingredient-Indicating Designs
Zotter Mixing Bar Packaging Creatively Features the Candy Contents
Creating packaging designs that allow customers to customize their food and beverage orders according to their taste preferences.
CategoryLifestyle
Colorful Infinity-Inspired Branding
This New Co-op Brewery Branding is Bold, Friendly and Unique
Craft breweries can explore unconventional branding strategies to differentiate themselves and connect with consumers on a deeper level.
