Minneapolis design firm Little has recently created a creative and visually appealing brewery branding identity for Fair State Brewing Cooperative that just works.
As Minnesota’s first cooperative brewery, the Fair State Brewing Cooperative wanted to make a bang with its bold and very colorful infinity-inspired brewery branding identity to portray the co-op's focus on producing exquisitely crafted beer and building a strong sense of community.
"Inspired by this passion, we are developing a unique brand position, naming, identity system, website, packaging and merchandise that reflect the brewery’s one-for-all feel. At the heart of the identity is the iconic “infinity beer”, which speaks to the unending connection between brewer and community and the joy to be found in a collective perspective," says the design team at Little.
What Makes This Trend Stand Out
- Bold Brewery Branding
- Unconventional and visually stunning brewery branding that stands out in a crowded market.
- Community-centric Branding
- Branding that emphasizes the sense of community and connection between brewer and consumers.
- Infinity-inspired Design
- Creative use of the infinity symbol in branding to represent the endless possibilities and connections in the brewery's products and community.
Sectors Adopting This
- Craft Beer
- Craft breweries can explore unconventional branding strategies to differentiate themselves and connect with consumers on a deeper level.
- Graphic Design
- Graphic designers can take inspiration from this bold and visually appealing brewery branding project to create impactful and unique designs for their clients.
- Cooperative Businesses
- Cooperative businesses can adopt community-centric branding to reinforce their values and build a strong sense of loyalty among their members.
