Kohl's recently announced that it will be teaming up with Reed Krakoff on a line of affordable apparel. As the 'H&M x Balmain' collection demonstrated, consumers are eager to shop for fast fashion pieces by their favorite designers. The latest high-low clothing collaboration will feature garments by Reed Krakoff, who is the former executive creative director of Coach.
The new 'Krakoff x Kohl's' collection will include a number of affordable garments and accessories. The accessible luxury line will be called 'REED' and it will mainly consist of casual pieces. Although on the casual side, the items will feature interesting details such as stripes, color-blocking and dip-dyed decals. Additionally, each of the pieces will be priced between $15 and $129.
Unfortunately the collection is slated for Spring of next year, meaning Krakoff fans will have to wait until April 2016 to get their hands on the discount collection.
What Makes This Trend Stand Out
- High-low Designer Collaborations
- There's an opportunity for more high-end designers to team up with fast fashion and affordable brands to reach a wider consumer base.
- Affordable Luxury Clothing Line
- Creating more accessible luxury lines, like the 'Krakoff x Kohl's' collection, can tap into the growing consumer demand for high-quality garments at a lower price point.
- Casual Pieces with Interesting Details
- Designing casual clothing items with unique aesthetic details, such as stripes, color-blocking, and dip-dyed decals, can appeal to consumers seeking both comfort and style.
Sectors Adopting This
- Fashion and Retail
- The fashion and retail industries can collaborate and create more affordable designer collections to expand their customer base and increase revenue.
- Luxury Goods
- Luxury goods brands can consider creating accessible luxury lines to cater to consumers who desire high-end products but can't afford the higher price tags of traditional luxury items.
- Online Shopping
- The trend towards online shopping and e-commerce can provide opportunities for both high-end and affordable fashion brands to reach a wider, global consumer base.
