Shot on the streets of central London, England, the H&M Fall 2013 ad campaign stars top model Gisele Bundchen, who last appeared in the Spring 2011 campaign for the retail brand. In a way, the fashion takes on the classic Brit style. From peacoats and turtlenecks to brimmed hats and slim pants, the Brazilian beauty is at once casual and classy in a relaxed manner.
The H&M Fall 2013 ad campaign essentially encourages people to embrace an effortless elegance for the cool autumn season. And that doesn't involve any subtle sexiness. Instead, the looks are pretty androgynous. In spite of the layers, the looks have a lightweight appeal thanks to the pale color palette.