Shot on the streets of central London, England, the H&M Fall 2013 ad campaign stars top model Gisele Bundchen, who last appeared in the Spring 2011 campaign for the retail brand. In a way, the fashion takes on the classic Brit style. From peacoats and turtlenecks to brimmed hats and slim pants, the Brazilian beauty is at once casual and classy in a relaxed manner.
The H&M Fall 2013 ad campaign essentially encourages people to embrace an effortless elegance for the cool autumn season. And that doesn't involve any subtle sexiness. Instead, the looks are pretty androgynous. In spite of the layers, the looks have a lightweight appeal thanks to the pale color palette.
What's Driving This Trend
- Effortless Elegance
- The H&M Fall 2013 ad campaign encourages a fashion trend of embracing effortless elegance for the cool autumn season.
- Classic Brit Style
- The H&M Fall 2013 ad campaign showcases a trend of incorporating classic British fashion elements into casual outfits.
- Androgynous Looks
- The H&M Fall 2013 ad campaign features a trend of androgynous fashion looks with a lightweight appeal.
Who This Affects Most
- Fashion Retail
- The H&M Fall 2013 ad campaign presents opportunities for fashion retailers to offer casual, effortlessly elegant clothing in line with the classic Brit style.
- Modeling
- The H&M Fall 2013 ad campaign creates opportunities for models to showcase their versatility by embodying androgynous fashion looks.
- Photography
- The H&M Fall 2013 ad campaign opens up opportunities for photographers to capture the essence of effortless elegance in a classic Brit-inspired setting.
