This pastel, pretty photoshoot is from the Forever 21 Spring lookbook. They are breaking out all their girliest looks for this one!
There are sheer tops, lace tights, a jean jacket and a tailored blazer all mixed with the prettiness of pastels. The use of pastel is minimal and only as a pop of colour. The doll-like bow headbands are absolutely adorable.
Forever 21 has really made a name for themselves and once again, they have marketed their versatility and their ability to supply all the latest fashion trends with the Forever 21 Spring lookbook.
What's Driving This Trend
- Pastel Fashion
- Opportunities to introduce more pastel hues in fashion collections, perfect for customers looking to indulge in pastel fashion trends.
- Girly Fashion
- Disruptive innovation opportunities lie in developing a collection embracing femininity and girlishness.
- Sheer Tops
- New innovation possibilities in sheer tops enabling customers to stay classy and chic.
Who This Affects Most
- Fashion
- Creative opportunities for brands to capitalize on pastel color designs in clothing.
- Beauty
- New opportunities in the beauty industry to introduce pastel lipsticks to complement the pastel fashion trend.
- Retail
- Innovative merchandising and sales strategies could increase sales for retailers with pastel fashion collections.
