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Satirical Celeb

A demand for authenticity prompts celebs to engage in down-to-earth tactics

Implications - With mass media often overdramatizing stories to the public, consumers become doubtful of its authenticity. As a means to preserve believability and thus, likability, celebrities are turning to self-deprecating means of exposure. The down-to-earth tactics prove useful as consumers crave marketing and entertainment they can relate to.
Trend Themes
1. Authenticity Craze - Consumers are looking for authenticity in marketing and entertainment, leading to celebrities engaging in self-deprecating exposure tactics.
2. Interactive Nostalgia - Interactive nostalgia with audience participation is becoming popular, as seen in sitcom theme song tributes and evolutionary dance move skits.
3. Hashtag Satire - Satirical skits, such as Jimmy Fallon's hashtag conversations with celebrity guests, are highlighting the overuse of hashtags on social media.
Industry Implications
1. Entertainment - Opportunities to create marketing and entertainment that's authentic and relatable to consumers.
2. Social Media - Disruptive innovation opportunities within social media to enhance the user experience and counteract hashtag overuse.
3. Event Planning - Opportunities to create interactive nostalgia experiences for events, such as sitcom theme song tributes and evolutionary dance move skits.
1.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 40 Examples:
115,777 Total Clicks
Date Range:
Jul 12 — Mar 14
Trending:
Untested
Consumer Insight Topics:

Featured Examples

play_circle_filled Hashtag Conversation Visuals (UPDATED)
Hashtag Conversation Visuals (UPDATED)
The Second Jimmy Fallon Hashtag Skit Stars Jonah Hill
Back in September, Justin Timberlake took part in a Jimmy Fallon hashtag skit, showing just how ridiculous the overuse of hashtags can get. This month, Jimmy Fallon teamed up with Jonah Hill for &#... MORE
play_circle_filled Iconic Comedian Coffee Skits
Iconic Comedian Coffee Skits
Seinfeld Stars in an Episode of Comedians Getting Coffee
This video series showcases different comedians getting coffee. In this particular video, you have Jerry Seinfeld and Jason Alexander reuniting. It is entertaining and brings anyone who useD to... MORE
Sitcom Theme Song Tributes
Sitcom Theme Song Tributes
The 'History Of TV Theme Songs' with Jimmy Fallon is Unforgettable
The cast of the new NBC show ‘Guys with Kids’ stopped by Late Night with Jimmy Fallon to perform the ‘History Of TV Theme Songs.’ It’s hard not to get a good feeling as... MORE
Celebrity Figure-Skating Spoofs
Celebrity Figure-Skating Spoofs
Jimmy Fallon and Will Ferrell Take Home the Gold in Figure Skating
Jimmy Fallon and Will Ferrell have a history of hilarious skits, and recently Ferrell was featured on the Tonight Show rocking an obviously tight figure-skating uniform. Under first impression,... MORE
Dramatic R&B Biography Readings
Dramatic R&B Biography Readings
Jimmy Kimmel 'Soulacoaster' Features Gary Oldman on R. Kelly
Gary Oldman hilariously dramatizes the autobiography of R. Kelly in this Jimmy Kimmel ‘Soulacoaster’ skit. Though viral videos such as this one are becoming a commonality on the web,... MORE
play_circle_filled Evolutionary Dance Move Skits
Evolutionary Dance Move Skits
Jimmy Fallon and Will Smith Show Off the Evolution of Hip Hop
Jimmy Fallon and Will Smith “get jiggy with it” in their rendition of the evolution of hip hop for the Tonight Show premier. You will be entertained with the classics and some very funny... MORE

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