



A demand for authenticity prompts celebs to engage in down-to-earth tactics
Implications - With mass media often overdramatizing stories to the public, consumers become doubtful of its authenticity. As a means to preserve believability and thus, likability, celebrities are turning to self-deprecating means of exposure. The down-to-earth tactics prove useful as consumers crave marketing and entertainment they can relate to.
6 Featured, 40 Examples:
101,713 Total Clicks
Date Range:
Jul 12 — Mar 14
Trending:
Untested
Consumer Insight Topics: