Check out this hilarious clip of Jimmy Kimmel's 'Mel Says the Darndest Things' segment and prepare to laugh out loud. Making light of the controversial situation involving actor Mel Gibson and his ex-wife, Kimmel has a seven-year-old girl named Ordillia read out a few lines from the leaked phone call rants.
Having an adorable seven-year-old imitating Mel Gibson definitely makes his words a little less harsh and slightly more amusing.
Implications - Consumers enjoy pop parodies of celebrities as a form of schadenfreude against individuals that society often puts on pedestals. As a result, the celebrities become more human and relatable to consumers. Corporations should similarly emphasize their personable side in order to develop and maintain longstanding customer relations.